Recently, Pico, a leading VR brand in China, released the “3D Blockbuster Reignition Plan”, and cooperated with Disney, Sony Pictures, Universal, Paramount, Lionsgate and other global film companies to launch more than 100 3D classic blockbuster copyrights for the majority of fans. Resources, including Marvel series, Transformers, Blade Runner and other legendary classics of film history, as well as Despicable Me, Frozen and other family-friendly animations suitable for all ages. After the majority of Pico users wear the device and register as a member, they can watch movies in Pico videos.
After the event was launched, over 60% of Pico users watched 3D blockbusters. In many young content communities such as Bilibili, content creators such as Mosquito, Ziyu Xingchen, etc. released the experience video of “watching 3D blockbusters with Pico devices”, which attracted tens of thousands of viewers to watch and like; #watch withVR With super popularity, related topics such as “What is the experience of the Marvel Universe”#, #watching the Marvel Universe with VR# and other related topics have climbed to the top of the hot search list of Douyin and Weibo topics, with a cumulative reading/playing volume exceeding 100 million times.
1>>How hot is the temptation of a blockbuster?VR content consumption in the home era is trending towards a new landscape
Today, the popularity and acceptance of VR equipment represented by the Pico Neo3 VR all-in-one machine has been greatly improved, which is inseparable from the accelerated expansion of domestic VR industry brands into the mass consumer market. And Pico’s position in dialogue with users has also shifted from the vertical circle of digital enthusiasts to popularization and general life. This year, Pico has frequently entered the grass-planting studios of leading anchors such as Luo Yonghao, and has successfully held events such as Zheng Jun’s VR concert some time ago, which has caused heated discussions on major national-level social platforms.
On the other hand, since the beginning of this year, high-frequency, irregular and even long-term “home time” is profoundly changing the content consumption habits of users. Faced with the “just need” of entertainment, people miss the good memory of inviting friends to the theater to “watch blockbusters” in the “non-home period”, but at the same time they are actively “embracing reality” and actively pursuing a higher-quality home life experience. Some netizens commented, “Lying at home for too long, I only want to think about how to do something really interesting every day”, and some netizens said with a smile, “There are large movies to watch, it is much better than mopping the floor at home to do hygiene.” .
This time, the “3D Blockbuster Reignition Plan” initiated by Pico and a number of global leading film companies has just hit the content consumption needs and emotional pain points of users in the “stay at home era”. The high-burning plot of the movie itself, the more “burning” immersive experience of VR equipment, and the “blockbuster temptation” formed by synergy have not only satisfied people’s expectations for “new screens” for content consumption, but also greatly compensated people who have not entered for a long time or The psychological shortcomings of not being afraid to go to the cinema to watch movies have successfully stimulated users’ willingness to participate, and also effectively completed the cultivation of the habit of “guiding users to use VR to watch movies”.
In fact, the content consumption appeal provided by Pico is by no means limited to “blockbuster lure”. Only in the field of film and television entertainment consumption, Pico users can watch variety shows, follow new shows, use giant screens to play Douyin, and even watch 8K and 3D VR interactive live live concerts in addition to cinema viewing resources. . This fully verifies Pico’s grasp of the current new landscape of mass content consumption and its ability to supply diversified content.
2>> Not only watching movies, chasing dramas, watching variety shows, Pico content ecology radiates more VR imagination
As a leading VR brand in China, Pico takes the lead in hardware technology, and also actively tries to break through the shackles of industry development from the perspective of content ecology. This time, Pico has joined hands with internationally renowned film labels such as Disney, Sony Pictures, Universal, Paramount, Lionsgate, etc., leveraging on Marvel and other large-scale and topical film and television copyright resources to closely focus on users The specific content consumption needs in special times can be seen as a new action to enrich the VR content ecology.
On the other hand, the publicity side of the domestic film and television industry is also actively testing newer, more effective and more attractive publicity channels and means, such as the previous mobile streaming media advertising and Internet community marketing. The VR industry, which represents “new technology“, can undoubtedly empower innovation in film and television publicity, and jointly create a more “burning”, fresher, and more quality-assured publicity model. For example, “Jurassic World 3″, which was logged in major theaters on June 10, will also be launched on Pico video soon. In the future, Pico will obviously continue to expand the VR content ecosystem, and actively invite more high-quality content partners and more film and television drama copyright partners to jointly provide Pico users with more valuable content services and promote a win-win situation for all parties.
This time, the “Pico 3D Blockbuster Reignition Plan” has ignited the enthusiasm of the whole people to watch movies after staying at home for a long time, and also ignited a wider and more possible imagination space in the future.
Looking into the not-too-distant future, it is worth waiting to see which high-firing visual giants will land on Pico and set off a movie-watching craze.