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Pirelli the first eco-sustainable tire in the world

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ROME – To the new Suv BMW X5 xDrive45e Plug-In Hybrid has been given the privilege of bringing the innovative green tire from Pirelli. The brand of the long P thus won the title of the first company in the world to produce a line of tires certified by the Forest Stewardship Council (Fsc). An important step in the search for greater sustainability in all industrial sectors, so much so that the company specifies how these tires contain FSC certified natural rubber and rayon, representing a new milestone towards an increasingly sustainable production. Obtaining the FSC forest management certification means confirming that plantations are managed in a way that preserves biological diversity and benefits the lives of local communities and workers, while ensuring economic sustainability. Furthermore, the complex certification process of the FSC chain of custody verifies that, along the transformation chain from the plantation to the tire manufacturer, the FSC certified material has been identified and separated from the non-certified material.

To meet the performance requirements of the Munich manufacturer for this car model, as well as contributing to the green vocation of the hybrid engine, the P Zero tire was developed by Pirelli with the Perfect Fit strategy. The low rolling resistance (A value of the European label) also contributes to the environmental sustainability of this tire, which will be produced exclusively in the Pirelli factory in Rome (Georgia), which allows to limit fuel consumption and related emissions. . Furthermore, Pirelli’s technological innovation has also made it possible to obtain low noise emissions, thus bringing further environmental benefits.

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It should also be noted that the FSC certification for natural rubber produced by certified plantations and used for the production of the Pirelli P Zero tire for the new BMW X5 Plug-in-Hybrid is only the latest of the achievements achieved by Pirelli which for many years is committed to the sustainable management of the natural rubber supply chain. “Before arriving on the road, sustainable mobility starts with raw materials – declared Giovanni Tronchetti Provera, svp sustainability and future mobility at Pirelli –

With the production of the first FC certified tire in the world, Pirelli once again demonstrates its commitment to pursuing increasingly challenging objectives in terms of sustainability and testifies to the constant work on innovative materials and increasingly cutting-edge production processes. We continue to invest in sustainable growth for the planet, aware that this is also essential for the future of our businesses ”. The Pirelli P Zero tire for the new generation of the BMW sport utility vehicle is produced in the sizes 275/35 R22 for the front wheels and 315/30 R22 for the rear ones. (maurilio rigo)

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