Home » Pitti Fragranze is back in attendance at the Stazione Leopolda in Florence

Pitti Fragranze is back in attendance at the Stazione Leopolda in Florence

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After skipping the 2020 edition due to Covid, Pitti Fragranze, the b2b fair dedicated to the new proposals of the artistic perfumery international, which over time have been joined by innovations for beauty and well-being.

At the exhibition – organized for the 18th year by Pitti Immagine with the artistic direction of Chandler Burr, and scheduled at the Stazione Leopolda in Florence from Friday 17 to Sunday 19 September – they exhibit 140 Italian and foreign brands, from established fashion houses to innovative realities up to new talents who for the first time present themselves on the international scene.

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The atmosphere is always the refined one that the Pitti-signed installations manage to recreate at the Leopolda (where you enter with a green pass and mask), enriched by presentations, debates, special events and formats such as those on raw material of perfume.

To discuss the new trends in selective perfumery, and the link between fragrances and lifestyle, there will be experts and noses starting from Ralf Schwieger, one of the great world creators of perfumes who has worked for Thierry Mugler, Hermès, Marc Jacobs, Yves Saint Laurent . The review will also have a digital dimension on the Pitti Connect platform.

«Fragranze is the first appointment of the sector a come back in attendance after the long forced break – says Agostino Poletto, general manager of Pitti Immagine – and as always it will offer an all-round vision of an ever-expanding market segment ».

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