ROMA – In the annual press conference broadcasted in streaming by the historic museum of Zuffenhausen, the Porsche leaders announced the financial results of 2020 and the brand’s strategies for the next five years, affirming, through the numbers, a profitability at the top not only of the Volkswagen group but of the whole industry.
“2020 presented extraordinary and unexpected difficulties – explained CEO Oliver Blume – but thanks to a loyal clientele, our innovative strength and the introduction of iconic models such as the Taycan – a car that has won over 50 awards – the 911 Turbo and 911 GT3 through the new Panamera, Cayenne Gts and 718 with 6-cylinder naturally aspirated engine, we have managed to maintain sustainable growth by delivering 272,000 cars worldwide and approaching the 2019 record ”. Despite the crisis dictated by the coronavirus, the decline amounted to just three percent while many other figures on the balance sheet closed positively: The value rose to 28.7 billion euros (over 100 million more than last year) , return on sales reached 14.6 percent, operating profit is now 4.2 billion, profit after tax has reached 4.4 billion euros and compared to 2019, profitability has increased by 350 millions. Figures of reference in the automotive scene who have allowed Porsche to respect the company targets and give its 36,000 employees bonuses of up to € 7,850.
According to the deputy chairman of the board of directors and head of the financial area Luk Meschke, the achievement of record figures is made possible by “an efficient cost and liquidity management system to support medium and long-term investments in digitalization and mobility. electrified. Attempting to save would result in a loss – continues Meschke – and it is an antithetical concept compared to our work. The goal is to invest another 15 billion by 2025 and improve the overall result by 10 billion. At the same time, we have guaranteed the workforce a permanent and stable job for all employees until 2030 ”. The attention of the German manufacturer towards welfare e job security is underlined not only by Meschke’s words, but also by the prestigious sequence of awards and statistics in which Porsche has established itself as “Most positive employer” with very low levels of fluctuation (less than 1%) and among science, engineering companies and IT more attractive after Apple and Google. The second position in the careeer index resulting from a futuristic and flexible corporate package, respect for equal opportunities, the more than two hundred solidarity initiatives and the decarbonisation program, are all pieces of a broader strategy defined holistic at economic, ecological and social from Oliver Blume: “Porsche AG aims to achieve carbon neutrality by 2030 (the plants in Leipzig, Zuffenhausen, Weissach will already be in 2021) when 80 percent of our cars will be electric – says the CEO – and to the aspects related to real sustainability, we will add the usual desire to differentiate ourselves with design, performance, quality, driving and travel experiences, fast charging technologies and the continuous presence in motorsport; where we won Le Mans, Laguna Seca, Sebring, Spa and in 2023 we will have a prototype to compete in endurance. Finally, we plan to increase overall productivity by 50 percent through optimized processes and the implementation of new business models ”. Finally, the focus of the conference shifted to the relevance of markets such as China; passed from the few thousand Porsches purchased at the beginning of the millennium to 88,968 in 2020 for a plus 3 percent over 2019.
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