Prada releases a new online ad featuring Cai Xukun

Cai Xukun has outstanding musical talents, like the sound wave effect, his excellent interpretation perfectly blends with the changing lens. His powerful performance collided with young domestic creators in a unique and wonderful chemical reaction. Photographer Zeng Wu-in 2019 named by the British Fashion Council (British Fashion Council) as one of the “100 Most Innovative and Inspired Young Creative Talents in the World“-in charge of shooting commercials; directed by emerging director AJ Duan Advertising video; senior stylist Wu Wu provides creative guidance: In front of the camera, Cai Xukun is in the studio to polish and record the song, and then put his creation into the dazzling Prada Cleo handbag as a perfect gift.

Singer and music creator Cai Xukun wrote the original song “You Know What I Want” specially for the commercial blockbuster，Used as the theme of the original vocal rendering of the story.

PRADA

On the occasion of Chinese Valentine’s Day in 2021, Prada exclusively creates a special clothing series, selecting imitation crystal items to summon a bright new season. The classic Prada Cleo handbags are decorated with exquisite crystals, bold and avant-garde, full of new ideas; light pink crystal tops and dresses express women’s romantic mood. The men’s Brique silver bag has a distinctive style, which captures the attention; the loafers are exquisite in shape and neat and stylish. This series will be available in Prada.com official online boutiques, designated Prada boutiques, Prada WeChat mini-program limited time stores, and Prada Tmall flagship stores from July 26.

PRADA

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In conjunction with the release of the blockbuster commercial, Douyin’s interactive challenge has come as expected. Cai Xukun, who handed out the Prada Cleo handbag in front of the camera, invited the participants to make fun videos together.

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