In order to celebrate the “July 1st” Party Day and the 25th anniversary of Hong Kong’s return to the motherland, Hunan Satellite TV launched a special arrangement for “July 1st”, which gathered outstanding mainstream giants in recent years, let the mainstream voices and the public experience share, and made every effort to create a strong on-screen festival. Ambience.
From June 20th, “Shan Hai Qing”, as the first action of the special arrangement of “July 1st”, landed on the 730th file of Hunan Satellite TV in the evening. The play is a masterpiece of phenomenal themes in recent years. It tells the story of the poor people in Xihaigu area of Ningxia overcoming difficulties and getting rid of poverty under the guidance of the national poverty alleviation policy and the assistance of Fujian counterparts since the 1990s.
At the same time, the “Return of Hong Kong” is also worthy of a grand commemoration. Hunan Satellite TV will broadcast two Hong Kong documentaries around July 1, and provide a literary and artistic work for the Hong Kong TVB TV station to broadcast, realizing in-depth linkage between the two places. At the same time, as early as April 24, Mango dual platform launched the music gift program “Sounds Endless Hong Kong Music Season” co-produced with Hong Kong TVB TV station, which was loved by the audience. The program is directed by the Network Audio-visual Department of the State Administration of Radio, Film and Television, the Office of Hong Kong, Macao and Taiwan, and the Publicity, Culture and Sports Department of the Liaison Office of the Central People’s Government of Hong Kong. It convened 16 singers or groups from Hong Kong, China and mainland China who love the Hong Kong Philharmonic. The expression of music in the new era, and the audience will create a record of the Hong Kong Philharmonic era of “Sounds Endless”.
In addition to rebroadcasting “Sounds Endless Hong Kong Philharmonic Season” in the day and afternoon before and after “July 1”, Hunan Satellite TV also allocated a large amount of time for the centralized scheduling and broadcasting of the series of short dramas “Ideal Shining in China”.
As the head work of Hunan Radio and Television’s “Symphony of the 100th Anniversary of the Founding of the Party” last year, “Ideal Shines in China” has assembled more than 200 powerful and new-generation actors. , is a “young” theme drama with scarcity of creation, quality and subject matter, which has attracted wide acclaim both inside and outside the industry after its broadcast.
In addition to showing the glorious struggle of the Chinese people led by the Communist Party of China in multiple dimensions, during the “July 1st” period, Hunan Satellite TV will continue to present a series of high-quality variety shows such as “Flowers and Teens Camping Season” and “The Sixth Season of Longing for Life” to satisfy the needs of the people. The people’s yearning and pursuit for a better life shows the style of the times and leads the atmosphere of the times. Next week, “Hello, Saturday” will also broadcast the theme program “Going to Camp Together”, focusing on the trendy life and social ways of contemporary young people. In addition, the original program “Chinese Wedding My Daughter Married”, which showcases the people’s beautiful life, will continue to broadcast the love story of the women’s volleyball girl Zhang Changning and the basketball boy Wu Guanxi, revitalizing the youthful expression of traditional culture and recording the happiness of opening a new life. chapter.
It is understood that in addition to the special arrangement of “July 1st”, Hunan Satellite TV will also create a series of projects “Welcome to the 20th National Congress of the Communist Party and Forge ahead in the New Era Hong Bo Song”, which will use TV dramas, documentaries, evening parties and other diverse literary and artistic forms to “Youth when you are young”. “burn” as the core, activate the leading state of the main position of mainstream youth culture. Bearing in mind the mission of the party media, Hunan Satellite TV will continue to be upright and innovative, walk in the same direction with the new era, build a strong ideological front, and create a new high ground for mainstream publicity.