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Protection of the planet, ecosystems and work: the Diesel plan to 2030

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Three cornerstones: environmental protection, attention to the product and social commitment. And a precise date, 2030, the year in which the Otb group is committed to reaching the goal of environmental neutrality and the reduction of water and chemical consumption for all brands (Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf, Staff International and Brave Kid). The group’s sustainability strategy is defined, within the context of what have long been the values ​​of the founder and president Renzo Rosso, who has also been involved for years in supporting the supply chain: during the pandemic (see also Il Sole 24 Ore of 13 June ) Otb has helped SMEs and craft businesses connected to Diesel and other brands of the group to overcome the financial emergency, also giving them tools to invest in digitization and sustainability,

The holding is also committed to promoting respect for terrestrial and marine biodiversity, minimizing its environmental footprint, and contributing to the regeneration of ecosystems. Goals in line with those that Renzo Rosso has recently hoped for for the whole TMA, referring to the new course of our country with the arrival of Mario Draghi and the priorities of the NRP: “Italy has finally recovered its international dignity and seriousness and now he can confront himself with Europe and with the world », he stressed last week at the opening of the Milano Unica fair.

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Attention to the product

The core business – specifies a press release from the group – is an innovative product, with a high concentration of creativity, aspects accompanied by increasing attention to the durability of garments and accessories, their recyclability and traceability, the use of raw materials and responsible industrial processes, and a careful management of their life cycle that recovers value in all its phases.

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The responsibility of Otb towards the world supply chain is a theme felt by the founder of the Renzo Rosso Group – who is also the delegate of Confindustria for excellence, beauty and taste of Italian brands – who has transmitted the value of inclusiveness and respect at all levels. of the organization in responsible business management.

Social commitment

The other objective is therefore to monitor and improve the working conditions and the well-being of the company’s direct collaborators, but also of all the players in the supply chain supported, even economically, since 2013 with the Cash project of financial support to the supply chain production that allows its best suppliers to pay in advance for supplies and access credit at favorable conditions.

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