Home » Radiant music industry TikTok promotes the spread of popular music_TOM News

Radiant music industry TikTok promotes the spread of popular music_TOM News

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The new crown pneumonia epidemic has spread globally, making home isolation a normal life for people in many countries and regions, and people are gradually transferring work, study, entertainment and other activities to the Internet platform. In the field of music, online music is developing rapidly. TikTok has succeeded in breaking through the advantages of convenient short video production and rapid dissemination. It has attracted more and more high-quality music creators to settle in, helping more and more musicians become popular and successfully sign large-scale records. company.

January 2020,Musician Gabi RoseI played the song originally sung by Olivia Rodrigo on the saxophone “Drivers License“, the performance version was adopted by an advertisement of TikTok. Many musicians on the TikTok platform jointly sang this famous pop song in this advertisement. In the 55th Super Bowl pre-commercial display, this ad made its debut.

There are many high-quality cover works on TikTok, and she said: “Covering is an excellent way to not only learn something by yourself, but also to really understand the creative ideas of your favorite artists and bands, but also to reach some audiences. , They will think, “Wow, I have never heard of this version before.” That’s why I like to use TikTok.”

Help popular music spread

TikTok previously released its first music report “Year on TikTok: Music 2020”. The report shows that in 2020, 176 songs on TikTok have been played more than 1 billion times. In the same year, about 90 songs that became popular on the TikTok platform ranked among the Billboard Top 100 singles in the United States, and 15 of them ranked first on the Billboard chart, which shows that TikTok has a great influence on the spread of popular music.

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Alternative rock musician Baby Storme said: “In TikTok, no matter how many fans you have, you are likely to become popular because of a video.” TikTok may make you become famous overnight.

Although Storme has been publishing music works on SoundCloud since 2019, she has now decided to upload her new work to TikTok. Overnight, people pushed her song to the top of the hot song chart. There are already more than 26,000 videos created using her “Jackson”.


After that, she moved to Los Angeles and devoted herself to her music career. Storme said: “All the major record companies have thrown an olive branch to me, and almost every record company and brand has contacted me.”

There is no doubt that TikTok has become unstoppable in music dissemination and starmaking, attracting major record companies to sign more than 70 musicians who have become popular on TikTok.

Become a new stage for musicians

The story of Baby Storme is not an exception. I hope to get the opportunity to be discovered by brands and record companies. It is also the motivation for drummer Anthony Anderson to publish content on TikTok.

Anderson said: “My father died when I was nine years old, and I started playing drums since then. I spent a short time with him, playing drums just to understand him. I remember him teaching me how to play. He really wants me to be a drummer.”

In 2020, affected by the epidemic, the band no longer has the opportunity to perform live, and Anderson is in trouble like many musicians.

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An ingenious approach made Anderson stand out on TikTok. He played the drum set outdoors, attracting people to stop and listen, and posted the live video on TikTok.


Radiant music industry TikTok promotes the spread of popular music

Anderson’s video has more than 16,000 likes, which prompted him to reach cooperation with some companies and communicate with record companies. He said: “TikTok gave me the opportunity to cooperate with Adidas and New Balance.”

Under the influence of the epidemic, the public all over the world are devoting more time to the Internet, and more and more industries have quietly changed because of TikTok: the epidemic has changed people’s lifestyles, and TikTok has changed the way music is spread. In the future, whoever can grasp the trend of TikTok music will stand out from the pop music industry.


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