Home » Ray-Ban Announces Liu Yuxin as the Brand Spokesperson in Greater China to Co-interpret the New Brand Campaign #True Color Attack#_TOM News

Ray-Ban Announces Liu Yuxin as the Brand Spokesperson in Greater China to Co-interpret the New Brand Campaign #True Color Attack#_TOM News

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Ray-Ban Announces Liu Yuxin as the Brand Spokesperson in Greater China to Co-interpret the New Brand Campaign #True Color Attack#_TOM News

Ray-Ban officially announced that singer, dancer and producer Liu Yuxin will serve as the brand spokesperson in Greater China, jointly explaining Ray-Ban’s new brand campaign #True Color Attack#, showing the exclusive true color charm of the new generation with an independent and uninhibited trend style.

As a representative of the new generation of singers, Liu Yuxin is loved by the younger generation for her outstanding performance and unremitting enterprising spirit. With her strength, she continues to break the circle and go out of the circle. She is not only trendy and diverse, but also dares to break through the tradition, and perfectly interprets unrestricted recklessness and publicity in her performances. Liu Yuxin independently pursues the true “undefinement” in a trendy situation, representing the infinite potential of the new generation and the attitude of going all out.

The concept of #True Color Attack# aims to promote the direct attack on the present self and reveal the true true self. Liu Yuxin, who is stylish and free and boundless on the stage, appeared in the brand promotional video to show the complete process of her music creation – wearing Ray-Ban to instantly switch her mood, inspire creative inspiration, and show her true colors and multi-faceted demeanor in music. In the short film, Liu Yuxin wears Ray-Ban freely and casually, easily capturing creative inspiration and thoughts, editing and manipulating music arbitrarily and freely. The powerful musical expression easily connects Liu Yuxin’s multi-faceted style. Whether it is on stage or in creation, every aspect is real and exciting. Ray-Ban sends an invitation letter to you who love the trend, follow Liu Yuxin, show yourself in the face of your love, continue to write fearless propositions, listen to the sincere emotions deep in your heart, express freely, #True Color Attack#.

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Ray-Ban Announces Liu Yuxin as Greater China Brand Spokesperson to Co-interpret New Brand Activities #True Color Attack#

Xinxuan Sunglasses and Xinxuan Optical Glasses are as follows:


Ray-Ban Announces Liu Yuxin as Greater China Brand Spokesperson to Co-interpret New Brand Activities #True Color Attack#

Ray Ban Sunglasses RB4379D

Ray-Ban Sunglasses RB4379D show a fashionable and cool style with just the right beauty, smooth mirror body lines and classic box design, dazzling and multi-color matching show excellent characteristics, it can be used as a must-have trendy item when going out in summer, this design is especially for Asian face shape, easy to create a variety of looks. Ray-Ban’s iconic sunglasses, which have been popular for decades, have a refractory attitude and are always “on the line”. When it comes to everyday appeal to give a statement look, clever colour combinations and traditional textures offer more options, from full black to clear, and dark to gradient lenses that give it the most raw appeal.


Ray-Ban Announces Liu Yuxin as Greater China Brand Spokesperson to Co-interpret New Brand Activities #True Color Attack#

Ray-Ban Aviator Sunglasses RB3025

The Ray-Ban Aviator has become the epitome of excellence in design and style, marking the birth of a timeless legend. The sparkling gold Arista metal frame and the original Ray-Ban Aviator G15 crystal green polarized lens are the classic combination, perfectly interpreting the brand’s unique style. The collection is world-famous for being worn by many Hollywood stars.


Ray-Ban Announces Liu Yuxin as Greater China Brand Spokesperson to Co-interpret New Brand Activities #True Color Attack#

Ray-Ban Optical RX4379VD

Ray-Ban optical mirror RX4379VD injects a fashionable style into the classics, which is simple, chic, cool and stylish. A variety of colors and glossy textures are available for a comfortable and lightweight wearing experience. This design is specially designed for Asian faces, and it is free to travel without fear of challenges. The bold outline design breaks free from shackles, and can be instantly transformed into a fashionable weapon when matched with one’s heart, providing inspiration and vitality for every trend lover.

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Ray-Ban Announces Liu Yuxin as Greater China Brand Spokesperson to Co-interpret New Brand Activities #True Color Attack#

Ray-Ban Circular Optics RX3447V

Ray-Ban round metal frame optical mirror, with a clever round outline and optical lenses, reproduce the fashion classic and cast a legend. The delicate metal frame modifies the face shape perfectly echoes its classic temperament, fully matches the personal style, breaks the ordinary and unleashes unlimited potential, which is the best choice for you to create a tasteful image all day long.


Ray-Ban Announces Liu Yuxin as Greater China Brand Spokesperson to Co-interpret New Brand Activities #True Color Attack#

Ray-Ban Optical RX6418D

This Ray-Ban optical mirror is made of light metal material. The frame is fashionable and elegant. The square and simple design brings a high-definition visual experience. Live in the present ego, fully demonstrate fashion confidence.


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