With the continuous upgrading of consumption, consumers are paying more and more attention to eye care. Data shows that eye care is no longer a skin care method for young people. Eye care has gradually penetrated into the minds of every user, and most users of eye care The most choice is eye cream. How to choose and use eye cream? Major popular apps have grass and tutorials.
The report data shows that in 2020, the number of consumers of eye cream and the per capita annual consumption will increase year by year, basically every person has a bottle of eye cream. Behind this increase, consumers’ awareness of eye cream has been continuously improved, promoting the brand The trend of aggregation and high-end is becoming more and more obvious.
Take Zheng Mingming, the brand of the light of domestic products. Since its establishment in 1996, it has been determined to create high-end products suitable for Asian women’s skin. The production of a brand, brand operation, and a comprehensive industrial system for customer service are all inseparable from professional teams. Leading the way.
In the fast-developing eye cream market, the Zheng Mingming brand, relying on its own scientific research strength, has surpassed 2,000,000+ sets of sales on the e-commerce platform. The post-80s and 90s, especially female consumers, are the main force. Women’s demand for eye cream is only increasing. The efficacy brought by Mingming eye cream did not disappoint. It effectively reduced dark circles, improved eye wrinkles and other eye problems, met the needs of female consumers for eye cream, and helped every consumer on the road to becoming more beautiful.
The brand has taken great care in the research and development of eye cream. It contains licorice glabra extract, which is a gold-level skin care ingredient, which can improve the rough skin around the eyes to a certain extent. Peptide ingredients, double effect to improve skin problems around the eyes.
As the market share of eye cream gradually increases, every brand wants to divide this “cake”. If Zheng Mingming, a domestic brand, wants to occupy a place in the market share of eye cream, he must uphold the spirit of ingenuity, continue to insist on product research and development and investment, constantly Optimizing existing products, expanding new categories, and integrating and upgrading categories will lead to a higher and larger development stage, even internationalization. Let us wait and see.