VENEZIA. For the fifth consecutive year, Lexus will be the official car of the Venice Film Festival, whose 78th edition will end on 11 September next. A partnership that this year finds its apex in the presentation of the Nuovo NX at Lido, one of the cars available to the guests of the show. And right on the Red Carpet Roberto Benigni, the godmother of the Show Serena Rossi, Penelope Cruz and Jane Campion arrived on board the NX, RX, UX and ES models.
Lexus’ will to support the entertainment world this year is strengthened with “Red Armchairs”, a crowfounding initiative promoted together with UNITA, the National Union of Theater and Audiovisual Interpreters, to support interpreters and in particular to support women in the period of absence during pregnancy. A traveling event that will see in the squares of 5 Italian cities (including Venice in the days of the Biennale) a row of red armchairs where actors and simple cinema enthusiasts will be able to tell their passion for the big screen. To sit on the “Red Armchairs” you must purchase a “ticket” with a free offer, the proceeds of which will be donated to the projects conducted together with Unita.
“We are proud and pleased to still be protagonists with our cars in this prestigious setting,” said Maurizio Perinetti, Director of Lexus Italy. This year in particular our energy will be inexhaustible because we will bring all our passions to Venice: from the concrete support to the performers of the show, to the story of our bond with cinema through the talent of the Brand Ambassador Edoardo Leo “.
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