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Renault: “This is how the market crisis is fought”

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Renault: “This is how the market crisis is fought”

ROME – “We face and fight the crisis in this way”. Fabrice Cambolive, deputy CEO of Renault, takes stock of the first six months of the year. “The electrification markets are booming in Europe, and Renault is in a good position to meet this new customer demand with suitable products. In the second half of the year, we will accelerate the electrification of our range with the launch of the all-new con the launch of the brand new electric Megane E-Tech, the electric Kangoo E-Tech and the New Austral “.

In fact, despite the complexity of the situation in the first half of the year, Renault managed to be in line with the targets of the Renaulution plan, and for the French group it is satisfying to have 36% of European sales between hybrid and electric models. The new Mégane E-Tech Electric has contributed: since May it has already achieved 20,000 orders. But in general, sales to individuals grew by 13 points compared to the same period of 2021, with an improvement in registrations in the more profitable C segment (sedans, etc., etc.).

Sales increased by 12% with over 95 thousand units, of which 40 thousand related to the Arkana model. The E-Tech (HEV) versions are the most requested with 59% of the mix. To consolidate its position on the large and growing C-SUV market, Renault has opened pre-orders for the new Austral, which is scheduled to launch in Europe in the second half of 2022.
World sales reached 716,720 units (-16.5% compared to the first half of 2021) and a market share of 4.0% (-0.5 points). In Europe, Renault recorded a market share of 6.4% (-0.6 points compared to the first half of 2021) with 414,515 units. In particular, the retail market share improved by 6.7% (+0.8 points compared to the first half of 2021), with a growth of 5% in terms of volumes in a market segment that fell by 8%.

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