The seminar was held in Beijing with the theme “Under the New Development Pattern, New Opportunities for China’s Real Entertainment“.Photo courtesy of the organizer
Sponsored by China Business Times, a seminar with the theme of “New Opportunities for China’s Real Entertainment under the New Development Pattern” was held in Beijing on the 24th. At the seminar, the Shanghai Jiaotong University School of Culture and Innovation and the Huayi Brothers Research Institute jointly released the “Research Report on China’s Real Scene Entertainment Development: Film and TV IP Empowers Real Entertainment” (hereinafter referred to as the “Report”), which pointed out that real entertainment with the theme of film and television IP The project is becoming a representative force of the new trend of cultural and tourism integration in the new era with its broad audience base, vivid story scenes, strong film and television atmosphere and immersive play experience.
Based on the background of the integration of culture and tourism, the “Report” conducted research on the development history, market overview, policies and regulations, industry characteristics, core advantages, tourist expectations and feedback of China’s live entertainment industry, and launched a multi-dimensional discussion. Finally, suggestions are made on the cultivation of film and television IP, the construction of live entertainment projects, and market development, aiming to provide reference and support for the development of China’s live entertainment industry.
According to the report, after more than 20 years of development, China’s live entertainment market has formed several important sectors, and live entertainment projects have gradually become one of the important supports for building cultural brands, driving consumption upgrades, and boosting local economies. .
Li Shulin, the editor-in-chief of China Business Times, said at the seminar that in the new development stage, cultural tourism needs are more diversified and personalized, and cultural creativity, capital, and technology are new driving forces to promote cultural and tourism integration. As the new blue ocean of China’s cultural tourism industry, Real Scene Entertainment is an important direction for the upgrading of the cultural tourism industry.
The guests at the conference discussed the development of China’s live entertainment industry from multiple perspectives such as policy, culture, industry, and enterprises, and agreed that China’s cultural tourism industry has entered a period of rapid development, and the market potential is constantly being released. The most representative business format under the trend of cultural and tourism integration is in line with the direction and requirements of the country’s supply-side reforms, and will effectively contribute to the domestic “dual cycle” development pattern and high-quality economic development.
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