This year’s entertainment industry is full of conditions, and controversy continues.
Previously, Zhao Liying’s fan support club continued to ferment. The official Weibo of Zhao Liying’s studio was banned for 15 days. Later, Li Dan was fined 870,000 for publishing illegal advertisements on suspicion of discriminating against women. Although the two things seem to be unrelated, they once again reflect a series of problems caused by the chaos in the restaurant circle and the live broadcast of the artist’s delivery of goods and endorsement advertisements.
Since the beginning of this year, chaos in the rice circle has occurred frequently. With Wu Yifan, Zheng Shuang, Zhang Zhehan and others in the past, such topics as chaos in the rice circle and fan economy have once again become hot topics. Chaos, advocates fans to be rational and civilized to chase stars and speak out.
The Peopleās Daily issued a comment stating thatThe fan group involved was banned, and it was not injustice at all. The “rice circle” cannot be turned into a vicious circle that challenges laws and regulations, nor can it be reduced to a “trap” that entraps the hearts of the world.. To treat the chaos in the “rice circle”, seek a powerful and effective way to dig into the root cause, find the lesion, scrape the bones to cure the poison, and the chaos that has been lingering for a long time will gradually disappear.
“The Internet is not a place outside the law. I hate that the Internet does not practice real-name systems. Some malicious people hide behind the screen. No matter how ugly they are, the cost and cost of making mistakes are extremely low and will not be held accountable. Now the Internet Especially the fan circle, such a large group is unattended, especially noisy and noisy. I am not opposed to the fan circle culture, but the premise is that there must be regulatory management, corresponding procedures and corresponding management methods.” Well-known screenwriter Yu Fei Tell every reporter.
Zhao Liying’s studio Weibo banned for 15 days
On the evening of August 24, the Weibo administrator issued an announcement saying that due to the mismanagement, the voice guidance was not timely, and the station decidedA 15-day ban on the official Weibo account of Zhao Liying’s studioć
According to the announcement, as of now, there are 633 new cleanup items involving Zhao Liying, 175 users, and 140 permanent bans; 679 new cleanup items involving Wang Yibo, 75 users, and 60 permanent bans. Other accounts are banned periodically.
Image source: Weibo screenshot
On the night before Zhao Liyingās studio was banned, several official Weibo or big Vs of Zhao Liyingās fan base were also banned on Sina Weibo, including the “Zhao Liying Global Fan Support Club” with 2.59 million fans and 2.34 million fans. “Zhao Liying micro bar” and so on.
Whenever reporters noticed, this was after the Central Cyberspace Administration of China decided to launch the “Clearness Ā·’Rice Circle’ Chaos Remediation Special Action” in June this year.The first fan group to be banned on a large scale due to “mutual tearing”ć
On the evening of August 25th, Zhao Liying posted a long post on Weibo in response to recent events, saying that she would deeply reflect on it, and advocated that “I hope everyone can communicate in a civilized manner on the Internet, discuss harmoniously, and speak calmly. Keep independent thinking and be responsible for your own words and deeds.” Pay more attention to and discover the beauty in life.
The incident first started on the evening of August 22, when some netizens and marketing accounts posted on Weibo that Zhao Liying would once again partner with Wang Yibo in the new drama “Savage Growth”. Later, Zhao Liying’s fans resisted the “two rides” through Weibo posts and topic creation. Things got worse and fans began to attack Wang Yibo himself.After that, many Wang Yibo fans also immediately verbalized against Zhao Liying’s fans and attacked Zhao Liying herself.
āMillions of fan groups are increasingly wanting to control all power. There must be someone who is guiding, pulling and stomping wars, and provoking troubles.. Nowadays, many people with ideas and opinions on the Internet rarely express their opinions, and many controversies and many things are becoming meaningless. “Yu Fei said.
Li Dan was fined 870,000 for an advertisement that discriminated against women
In addition to the chaos in the meal circle, Li Dan, a well-known talk show actor, paid a price of 870,000 yuan for an advertisement that discriminated against women. In fact, in recent years, celebrity artists have frequently used stalking when they broadcast goods and advertised, which has repeatedly aroused market attention and vigilance.
On August 24, the Market Supervision Bureau of Beijing Haidian District announced a batch of typical cases of illegal advertisements through its official WeChat account, the first of which was “Li Announced Illegal Advertisements”. It is understood that in the “Li XX Release of Illegal Advertisement Case”, Li is the well-known talk show actor Li Dan.
Image source: Weibo screenshot
The Market Supervision and Administration Bureau of Haidian District, Beijing reported that the parties had published branded women’s underwear advertisements on their personal Weibo accounts. The content contains “a piece of equipment that allows women to easily lie down and win the workplace”, “I said there are no goods that I can’t bring, you just believe it or not”, etc., with a video of the party recommending the product.
Women are based in the workplace, relying on ability and hard work,The above advertisement links “workplace” with “underwear”, which can “lie down to win the workplace”, which is a kind of discrimination against women working hard in the workplace, Is an act of disrespect for women, the content of the copy is vulgar, and it is a disgrace to women’s dignity. After investigation, the parties did not charge a separate advertising fee for publishing the above-mentioned advertisements. In addition, the parties, as public figures, used their own popularity in the advertisement to recommend brand women’s underwear, which is an act of advertising endorsements and has not used the product.
Because of Li’s above-mentioned advertising behavior, which violated the “Advertising Law of the People’s Republic of China,” Li was confiscated of about 225,000 yuan of illegal income and fined about 651,000 yuanć
Whenever reporters noticed that Li Danās above-mentioned advertising Weibo was posted on February 24 this year, after the video attracted attention that night, the Ubras brand issued an apology statement on its official blog. Subsequently, on the afternoon of February 25, Li Dan posted an apology on social media for inappropriate remarks. He said, “The wording is really inappropriate. As a language worker, when I get this copy, I should be more aware of its impact. At present, I have cooperated with it and apologized in the first place.”
Image source: Weibo screenshot
Yu Fei believes that advertising endorsements are indeed very easy to make money, so if there is a problem with the endorsement advertising, the artist must bear the corresponding responsibility. Perhaps Li Dan did not do it deliberately, but since there is a problem, the punishment should still be punished. “Although the spokesperson cannot be asked to investigate and understand all the past and present of the brand, at least the advertising that he is responsible for must comply with laws, regulations and industry standards. This is an obligation to make quick money.”
Weibo focuses on rectifying chaos in the rice circle
Micro-envelope bans 85 small programs that violate the rules of the rice circle
Since the beginning of this year, chaos in the rice circle has occurred frequently. With Wu Yifan, Zheng Shuang, Zhang Zhehan and others in the past ācoolā, topics such as chaos in the rice circle and fan economy have once again become hot topics. Many central media have rectified the āfan circleā. Chaos, advocates fans to be rational and civilized to chase stars and speak out.
Beginning in August, Weibo has also made efforts to rectify the chaos in the rice circle. Weibo has convened more than 20 brokerage companies and artist studios to hold a special offline symposium on the governance of the rice circle, advocating the joint establishment of a rational and good community order and Fan circle ecological environment, while emphasizing that celebrities and brokerage companies should actively undertake the positive guidance of fan groups.
In response to the previously removed “Owhat”, “Taoba APP” and “New Star Power” and other star-chasing apps, the WeChat platform also disclosed the handling of related applications WeChat Mini Programs.
The “Owhat” mini program only involves the sale of celebrity peripherals, and no violations of fund-raising related businesses have been found in the APP; part of the “Taoba APP” involves celebrity content rankings, which has not been effectively rectified, and the mini program payment and sharing have been permanently blocked The ability to be searched, etc.; The “New Star Power” applet contains content to assist in the rankings, and guides to other channels to recharge and pay. It belongs to the category of paid voting, and the ability to pay for the applet has been permanently blocked.
Image source: APP screenshot
Under the special action of “Clearness and Rectification of Chaos in Rice Circles” launched by the Central Cyberspace Administration of China, the WeChat Mini Program has also launched a special action of “Rectification of Chaos in Rice Circles”, aiming at “inducing minors to assist in raising funds” and “inducing Violating small programs such as high consumption of minors and “inducing minors to vote on the rankings” were cleaned up.
It is understood that from June 24 to August 17,The WeChat platform has verified 85 violating Mini Programs and blocked the payment ability of Mini Programs. At the same time, online interception measures have been launched for some of the behaviors that lead to payment through channels such as H5.
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