From October 16th to 18th, SAM EDELMAN, who first landed in the Shanghai FASHION ZOO 2021 International Youth Fashion Culture and Art Festival and was highly acclaimed, presented a splendid cross-border joint show for domestic consumers, with elegance and exquisiteness. The brush strokes perfectly interpret the “New Lazy Luxury” lazy new luxury style that is popular around the world, and reproduce the essence of the American luxury lifestyle brand. The SAM EDELMAN trend art special exhibition, which immersively displays avant-garde aesthetics, brings people into the “urban nature” and follows the creative vision of the artist to experience the diverse concepts of fashion, trend, culture, and sustainability brought to consumers by the brand.
First appearance at SAM EDELMAN staged “Lazy New Light Luxury”Cross-border fashion show
Although it was its first appearance at the FASHION ZOO 2021 International Youth Fashion Culture and Art Festival, SAM EDELMAN still impressed the audience with its iconic and unique style. On October 17, SAM EDELMAN, who advocates New Lazy Luxury, joined hands with New York Fashion Week “new street” brand Dirty Pineapple to present a cross-border joint show, with the theme of #THE UNWEEKEND with Dirty Pineapple, reshaping the 21 autumn and winter retro show.
SAM EDELMAN, who inherits the spirit of classic American elegance and fashion, boldly overlaps Dirty Pineapple’s experimental vision and unbridled silhouette, pulling people’s eyes from the global trend back to the local cultural and emotional resonance, from the most familiar scenes and things around To find inspiration. Seasonal prints and patterns, stripes reminiscent of classic vacation outfits, wild and free emotional collision… the delicate grasp of colors, the precise grasp of retro style, changeable, lazy, classic, Personalized rich LOOK, the cross-border joint show of SAM EDELMAN × Dirty Pineapple, is like a visual magic, moisturizing things silently, let people understand the soul of “lazy new luxury”, and feel the modern luxury lifestyle. The beauty and comfort presented show the beauty of the collision between East and West fashion to the extreme.
The cross-border cooperation between SAM EDELMAN and Dirty Pineapple also extends beyond the show, and jointly launched a gift box of printed trendy socks. The retro prints full of personality and trendy colors perfectly blend Dirty Pineapple’s neo-streetism with SAM EDELMAN’s New Lazy Luxury.
Into the “Urban Nature” Art Exhibition, Immersive Experience Avant-Garde Aesthetics
Among the various high-profile exhibitions at the FASHION ZOO 2021 International Youth Fashion Culture and Art Festival, SAM EDELMAN and DEZIO, a well-known French street artist, created the “retro and new” trend art exhibition with the most unique style. With “urban nature” as its core, this large space with supernatural avant-garde aesthetics is like an “oasis”, attracting many visitors. One side of the space is a business-rich natural forest design. With the footsteps, it gradually extends and transitions to a modern urban style. It makes people immersively experience the harmonious beauty of the blend of nature and the city. It also implies the growth of SAM EDELMAN from the past, present to the future. .
The artist DEZIO who participated in the creation of the space has more than 25 years of graffiti creation experience. Not only has he always been at the forefront of contemporary graffiti art, but has also influenced the development of Chinese street art. His works have been specially exhibited at the Grand Palais Museum in Paris, France. This time, DEZIO chose the best natural elements of flowers and boldly applied the concept of “color splash” to show the vigorous explosion of energy. The colorful flowers bloomed and bloomed in all directions, and the soothing watercolor brushstrokes and the sharp outline of the splashing treatment were alternately presented. It inspires strong emotional resonance, and brings shocking and beautiful visual feast to people. At the same time, it also reflects SAM EDELMAN’s brilliant creativity and enduring brand inclusiveness that continuously break through imagination, making it a brand of “lazy new light luxury” The image is three-dimensional and plump.
At the SAM EDELMAN fashion special exhibition, DEZIO’s on-site graffiti creation gained super popularity. He also enthusiastically interacted with the exhibitors through DIY heat transfer printing TOTEBAG WORKSHOP. The three-day special exhibition also gave more people an in-depth understanding of SAM EDELMAN. In addition, DEZIO also specially co-branded SAM EDELMAN to launch cross-border creative derivatives of artists loved by young people, so that this unique aesthetic experience can be owned and retained by more people.
With its distinctive recognition and ever-changing fashion style, SAM EDELMAN, which already has many fans around the world, this time its appearance at the FASHION ZOO 2021 International Youth Fashion Culture and Art Festival has left an extraordinary impression on young Chinese consumers. , Its highly representative “Lazy New Light Luxury” New Lazy Luxury style brought about the collision of Eastern and Western cultures, it has accurately moved the fashion pulse of Chinese consumers, and also made people feel about the future of SAM EDELMAN’s brand performance. Full of unlimited expectations.
SAM EDELMAN
Since 2004, American light luxury brand SAM EDELMAN has been committed to creating contemporary light luxury styles. It is a lifestyle brand that draws inspiration from American classic elegance, crosses ideals and reality, and redefines modern light luxury. As a contemporary fashion pioneer with foresight, SAM EDELMAN interprets the ever-changing trends of the contemporary era, and conveys a fashion style that adheres to an authentic attitude for the future. As a pioneer of contemporary fashion, Sam Edelman takes the customer as the core to promote progress, upholds the customer first, and uses the continuous iteration design concept to create New Lazy Luxury “Lazy New Light Luxury”.
About Fashion Zoo
FASHION ZOO is an international cultural exchange platform focusing on global artists, designers and fashion creators; it initiated the 2C International Youth Fashion Culture and Art Festival in the true sense of China, and is also the official partner of London Fashion Week. To build a global platform for new product launches and build a world bridge for cultural exchanges.
The FASHION ZOO fashion circle continues to innovate, linking with the world stage, helping Chinese brands go global, and at the same time importing international fashion content into the country, giving a new meaning to international fashion cultural exchanges.
In 2021, the “FASHION ZOO Fashion Circle” fashionable reading material and CIC China’s New Youth Creator Program (Creator in China) will be officially released, aiming to provide a more open and inclusive platform for the current young generation who love fashion and art, and bring together young leaders Inspiration and creativity, discover and incubate more unique young creators, and unlock the whimsical world of Chinese design power together.
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