In the debate on beauty, on what it is, how it should be represented and if it is still possible to do so, the Pirelli 2023 calendar bursts in, this time by a woman, Emma Summerton habitué of fashion shoots, known for using the lens as if it were a capable kaleidoscope to restore colorful, dreamlike and decidedly sexy images.
Many of the contemporary supermodels are linked to her by a friendship relationship including Bella Hadid. And then the question is whether for next year in the most famous calendar in the world, seduction and eroticism will return, perhaps even of the nude, banned in years of politically correct and censorship on too explicit and provocative shots, considered unsuitable for the times of female empowerment. . It will be like this? We will find out soon as the shooting is about to end (apparently on a set in New York).
It is interesting that Italian photographers continue to be scarce but that many of them still have some ties with our country. For Emma Summerton the bond is called Franca Sozzani, who called her to work at Vogue Italia (on the advice of Edward Enninful, director of British Vogue) thus giving impetus to his career. She was the legendary director of the Italian edition of the magazine who made her understand that fashion photos could, and should aspire, to have the power of art.
She is the fifth woman to take the photos after Sarah Moon in 1972, Joyce Tenenson in 1989, Inez Van Lamsweerde from the 2007 Calendar (by the duo Inez and Vinoodh) and Annie Lebovitz in 2000 and 2016. Few, but good. And above all with the license to look at others with a seductive “lens”.
Seduction is back, the Pirelli 2023 Calendar will be signed by Emma Summerton
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