Home » Shenzhen Brands Shine at Paris Fashion Week: A Historic Breakthrough

Shenzhen Brands Shine at Paris Fashion Week: A Historic Breakthrough

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Shenzhen Brands Shine at Paris Fashion Week: A Historic Breakthrough

Shenzhen Brands Shine at Paris Fashion Week

On the first day of Paris Fashion Week, Shenzhen fashion brands made their mark with a collective appearance, showcasing the creativity and innovation of Chinese design on an international stage. High-end brands La Koradior, YINER, and ELLASSAY from Futian, Shenzhen, were featured, marking a historic moment for Chinese mainland fashion brands.

The event, titled “2024 Autumn and Winter Paris Fashion Week·Shenzhen Futian Fashion Day,” was held at the prestigious Palais Brolognare in Paris. Attended by over 300 guests, including industry experts, celebrities, and fashion media, the show garnered widespread attention and acclaim for the elegant and sophisticated designs presented.

Organized by the Shenzhen Futian District Party Committee, the event received support from French fashion industry officials and was hosted by renowned personalities such as Lorena Cabrera, Minister of Fashion and Lifestyle of the French Business Investment Agency, and Eve Jackson, an internationally acclaimed host. The presence of top models and fashion influencers added to the glamour of the evening.

The three Shenzhen brands wowed the audience with their unique aesthetics and attention to detail. La Koradior showcased “Butterflies Entering the Orchid Room,” YINER presented “Sensory Sculpting,” and ELLASSAY paid tribute to classics with “The Blooming Classics,” each design reflecting the brand’s distinctive style and craftsmanship.

The successful participation of Shenzhen brands at Paris Fashion Week is a testament to the city’s growing influence in the global fashion scene. With support from the Futian International Fashion Strategy Committee and GBD Global Business District Innovation Federation, Shenzhen is poised to become a hub for international fashion and innovation.

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As the fashion world looks towards Shenzhen for creative inspiration, the city’s fashion brands are poised to make an even bigger splash on the global stage in the years to come.

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