MILAN – The program is called Ambition 2030 but it is much more than an ambition. Nissan has announced a radical plan with which the group, a partner of Renault and which includes Infiniti and Mitsubishi, intends to produce and sell 50% of electrified vehicles by 2030. With an investment of 2 trillion yen (about 16 billion euros) between now and 2026, Nissan Motor Co. Ltd. will transform itself into a mobility operator committed to decarbonisation and even more attentive to profitability, with an operating margin consolidated forecast at 5%. The CEO of the Japanese brand, Makoto Uchida, said: “The role of companies in addressing the needs of society is increasingly important. With Nissan“ Ambition 2030 ”, we will lead the new era of electrification, we will develop technologies to reduce the carbon footprint and pursue new business opportunities. We want to transform Nissan into a deeply sustainable company that plays an important role for customers and society. “
To achieve these results, 20 new models between e-Power and fully electric hybrids will be offered on the world market over the next five years and at the same time it will keep the traditional engines only in markets where conditions require it. The forecast is that in Europe, with the introduction of the Euro7 regulation on emissions, it will be easier and faster to reach the cost equivalence between electrified and traditional combustion cars soon. The definitive push towards the electric will also come from the adoption of solid state batteries (less expensive, more efficient and faster to recharge) that Nissan intends to adopt in production from 2028 and which will be in experimentation from 2024.
To support the development of these new models, a “flexible” electric platform has been anticipated on which three concepts (Max-Out, Surf-Out and Hang-Out) have been set up, prefiguring the possibilities of articulation on different vehicle types. At a shorter end, Nissan will develop the Chill-Out crossover built on the current CMF-EV platform which could go into production in the next few years.
Nissan’s electrical and industrial breakthrough also includes an industrial restructuring that will affect operations around the world according to the principle of moving from the strategy of “volumes” to that of “value”. No more scruple for sales numbers, therefore, but the achievement of a convenient balance between costs and margins in every business. In fact, the managers underlined the importance of the agreements that will be reached in the various Nissan realities around the world (in Europe the Sunderland plant in England) in agreement with the workers and local governments.
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