[Epoch Times October 26, 2021](Epoch Times reporter Yi Fan comprehensive report) In ordinary people’s impression, shoe boxes are just accessories for shoes, and they will be thrown away when they are used up. This idea is a bit outdated. As the trendy shoe culture becomes popular among Chinese young people, shoe boxes have now been given a brand new meaning-display and show off.
Many fashionistas use the entire “shoe wall” as a background to display their sneakers on social platforms. This move is favored by many young people, and it has also promoted shoeboxes to become an emerging independent business.
On the Chinese e-commerce website, you can see a wide variety of sneaker storage boxes, with different materials, different styles, and different colors. Especially the transparent shoe box of acrylic board (plexiglass, PMMA) can display shoes in all directions.
The Epoch Times reporter on October 25 inquired on China’s famous fashion shopping platform Dewu. A common side-opening transparent shoe box was sold for 89 yuan (US$14) in 2 packs. 11,045 people have already bought it. The same style of voice control The luminous shoe box sells for 139 yuan ($21.8) and has been purchased by 582 people. There is also the so-called limited-edition joint shoe box, which sells for 369 yuan (57.8 US dollars) per package, which was even bought by 110 people.
The sound-activated light-emitting shoe box is currently very popular in the market. There is an LED light on the top of the shoe box, which is equipped with a lithium battery, which can be connected to the power supply and can be charged. The switch can be set to voice control. When a friend comes in the evening, clap your hands and it will light up!
The important thing is that these shoe boxes can be stacked together to form a shoe wall. Therefore, buyers often do not buy one or two, but a dozen or even dozens of them. In May of this year, a Ms. Tan bought 36 regular boxes in a SupBro store for a total of 2500 yuan ($392), an average of nearly 70 yuan ($11) per box.
The Beijing News, which has an official background, interviewed Lao Lei (a pseudonym), an owner of a shoe box on Taobao, an e-commerce platform, to find out about the situation two months ago.
Lao Lei said that he didn’t intend to do this business, but wanted to do sneaker business. After some calculations, it is estimated that the funds may not be enough. Lao Lei turned around on the online shopping platform, and unexpectedly found that many broadcasters like to use the shoe wall to display their collection of sneakers, and there are countless fans below like, leave a message and ask about the purchase method, which can not help but play up the shoe box. The idea of doing this does not require so much money, and so many people buy shoes, always need a box to show it.
Lao Lei soon discovered that the shoe box business market is huge, because the demand of players will continue to increase. Therefore, in order to satisfy the players, he has also continuously expanded the styles of products. From the beginning, Lao Lei only sold ordinary side-opening transparent shoe boxes, and gradually expanded to some shoe boxes with built-in lighting effects, and even electronic automatic door opening and closing. The price ranges from tens of yuan to hundreds of yuan.
“Actually, most of the styles that players buy the most are tens of yuan, but the profit of the shoe box is good. After all, the purchase price of these styles is only a dozen yuan.” Lao Lei said, and the customers are usually more than ten or even dozens. Buy.
Lao Lei said: “Young people want to build a shoe wall at home. Buying only a few will not have that effect. Even if there are not so many shoes, they will be empty first and gradually filled in.”
Lao Lei sells shoe boxes and now earns nearly one million yuan (US$157,000) a year. According to him, some of the earlier ones can easily earn several million yuan a year, while some head brands that produce shoe boxes can have annual sales of more than 100 million yuan ($15.67 million).
However, this industry may slow down in a few years. Niu Mengdai, the marketing director of CIRCLECLEAN brand, told Shanghai’s local official media “Interface News” that “the market will definitely have a demand for sneaker storage boxes, because after consumers buy sneakers, they always need storage boxes to store them. But consumers can’t. Buy shoeboxes without limit, because shoeboxes have floor space and shoes will be updated and iterated, but shoeboxes have a long life cycle and don’t need to be replaced all the time.”@
Editor in charge: Shao Yi
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