The key points
- Klarna and Generation Z
- Scalay fintech starts from Italy
- Clearpay: 4 rate a interessi zero
No paychecks or creditworthiness guarantees are needed. Once you arrive at the checkout, in fact, to divide the payment into three interest-free mini installments, some personal data (such as the tax code), a debit card (or, in some cases, credit) and a few minutes are enough. This is how the “split” digital payment system has conquered (and is conquering) more and more consumers: a search by Wwd and Paypal pointed out that 28% of customers are more happy to buy from a retailer if they offer this method of purchase; 32% admit that splitting the payment allows them to make purchases immediately that they would otherwise have postponed.
The tool is also having success in Italy – where installment purchases, traditionally, are reserved for expensive goods or technology – in the fashion and beauty sectors. With an ever-increasing number of brands – from Sephora to Calzedonia, via Twin-set and H&M – offering the opportunity for deferred payment, obviously in partnership with payment and purchase services companies. This is confirmed by the latter, who have not only landed in Italy, but are also investing in the country.
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Klarna and Generation Z
Klarna, a fintech company founded in 2005 in Stockholm that has just closed a $ 1 billion round of financing bringing the post-money valuation to $ 31 billion, landed on the Italian market in October 2020 with the payment service in three interest-free micro-installments. One of the many provided by the company that, elsewhere, also offers long-term financing (up to 36 months) and deferred payments 14-30 days after purchase.
Among the approximately 250 thousand partners globally, against 90 million customers, of which 80% belong to Gen Z, Klarna has brands such as H&M, Sephora and Samsung: “The strength of this formula – says Francesco Passone, country manager Italia – is a mix of flexibility and ease of use that pushes the consumer to finance small amounts ».
Italy is a market with high potential – “It has a delta of two to three years compared to more mature markets like the UK, but potentially similar growth rates, around 15-20%,” says Passone. He adds: “We would like to work with small merchants who perhaps sell across borders.” The investment in Italy does not stop there: «A we have made Milan our third tech hub in Europe. We currently have about 80 employees, but we aim to double them within 6-8 months, hiring figures such as developers and product managers ».