Source title: The new “Tina Tony Knows Everything” on Youku Children’s World Premiere on Sino-Russian Co-produced Animation Blockbuster IP
Youku Kids’ popular IP “Tina Tony” has a new work! At 10:00 on February 11, “Tina Tony” IP’s new short drama “Tina Tony Knows All” will premiere globally on Youku Kids, with 3 episodes on the premiere day. As a must-see encyclopedia animation for early education and enlightenment for preschoolers, the launch of “Tina Tony Knows All” has created a new content model for this IP.
Looking back at the 4th Eastern Economic Forum in September 2018, “Tina Tony”, one of the strategic signing projects of Youku Kids and Rich Group, was regarded as an excellent achievement of Sino-Russian cultural exchanges. More than 3 years have passed, and the global parent-child family has witnessed the success of “Tina Tony”, and the cooperation between the two parties is still continuing. The layout of the Tina Tony IP has reached 2025.
Youku Kids joins hands with Ricky Group to create popular IPbig moves
As the No. 1 children’s video platform on the Internet in China, Youku Children’s covers the world‘s top animation and education brands. Relying on a large number of high-quality content, it creates interactive scenes such as “watching”, “listening”, “learning” and “playing” for children aged 0-12 for audio and video consumption. , is committed to advocating high-quality parent-child companionship so that children can grow up healthily and happily. And “Tina Tony” is one of the most important IPs in Youku Kids’ content strategy layout. In 2018, Youku Kids teamed up with Ricky Group, the largest animation production company in Russia, to jointly invest and incubate the IP of “Tina Tony”, and deeply participated in pre-planning, animation production, operation and promotion, etc., so that “Tina Tony” has an international vision and at the same time, It also perfectly fits the Chinese market and is deeply loved by Chinese parent-child families. In just a few years, the total playback volume of the “Tina Tony” series has exceeded 5 billion, becoming a hit in the industry. Not only has it been highly praised by China’s authoritative media, but Russian media have also reported that “Tina Tony has achieved great success in China. “.
At present, Youku Kids and Richie Group have invested in and started to produce Tina Tony’s third to fifth seasons of the series. The content is planned until 2025, of which the third season will be broadcast this summer.
On the basis of the production of the long series as planned, the two parties also added new cooperation projects, launched the early childhood encyclopedia enlightenment short drama “Tina Tony Knows Everything”, and planned to make a short series to fill the gap between the long series broadcasts. , let Tina Tony accompany throughout the year.
Mr. Mark Zavadskiy, CEO of Russia Riki Group, introduced that “Tina Tony Knows All” aims to develop preschool children’s emotional intelligence and creative ability. This work was created with the participation of methodologists, child psychologists and scientific consultants. of. “Our characters promote positive and safe behavior in children, and we’re delighted that our show has been highly recognized by Chinese audiences, as well as partnering with Youku Kids to bring Tina Tony to China.”
The content of the short play covers three major sectors of early education and enlightenment, suitable for preschool children to watch
Different from the long series, the new short drama “Tina Tony Knows All” is lighter in form and more focused in content. The most popular short video social networking is integrated into the episode, and the “awakening social superpower” that Tina Tony has been advocating has a new application scenario. In “Tina Tony Knows Everything”, Tina has a social account, she will collect questions from children, and then answer one question per episode in a humorous and interesting way through her own understanding.
Why do we have two eyes and one mouth? What is air? Who is the real artist… For children, this is both “cold knowledge” and a compulsory course for early childhood enlightenment. The content of “Tina Tony Knows All” covers the three major sectors of early education enlightenment – artistic creativity, cognitive science popularization, and interactive entertainment; making it more disseminated, practical and interactive. “Tina Tony Knows All” is integrated into the world‘s advanced educational concepts, so that children can learn from watching and gain from playing. The short play has been translated into Chinese, English and Russian for global distribution. I hope Tina Tony can become a good friend of children all over the world.
Ritchie Group is one of the leaders in the animation market in Russia and the CIS. The company’s key competency is creating and effectively managing brands for household audiences, and its diverse portfolio includes a wide variety of properties that appeal to different age groups. The Ritchie Group includes a production center, a design studio, and two animation studios – St. Petersburg Animation Studio and Aircraft Art Studio, producing more than 30 hours of animation per year. The group owns several successful animation brands, including Tina Tony, whose projects are broadcast in more than 100 countries around the world and translated into 50 languages.