«For this year we expect to continue the significant growth trend that has characterized these months. We expect to reach 16 million euros in turnover, 1.2 million contacts in our database and 13 vertical stores in the language. In fact, the openings of online stores in Belgium, Poland and Ireland are imminent, in addition to those already present in Italy, Spain, France, Germany, United Kingdom, Greece, Portugal, Holland and Austria. Furthermore, at the beginning of the third quarter we will cross the European borders and we will also reach the United States ». Angelo Muratore, CEO and founder of SkinLabo, talks about the development plan of the Italian digital cosmetics brand, which has recently launched its new make-up line that joins skincare.
«The make-up was born to respond to the requests of our consumers – explains the CEO -. But not only that, the launch of a collection entirely dedicated to the well-being of hair and, in view of the summer, that of solar products is also near. The goal is to cover all the needs of our customers with targeted, effective, high quality products at competitive prices thanks to our direct to consumer model that cuts down supply chain costs, in order to dedicate ourselves to their beauty, from A to Z ” .
Loading…
After four years of activity, SkinLabo has reached 600,000 active customers and the brand’s community is growing at a rate of 70,000 new customers per month.
By the end of 2021, the brand expects to reach 1.2 million customers in its database and an annual turnover of 20 million euros, with the aim of reaching 4 million customers between Europe and the US and more than 70 million. euros in turnover by the end of 2024.
Like all SkinLabo products, even the make-up is allergen free, paraben free and not tested on animals; the packaging is green, made with recycled and recyclable materials. In addition, all skincare products are over 90% natural with a 98% tip for the anti-aging day cream.