SM Entertainment (hereinafter referred to as “SM”) puts forward a new blueprint through “SM CONGRESS 2021”, which is to strengthen the originality based on music content and create Contents Universe together with Prosumer.
Today (29th) at 9 am (Beijing time), SM’s future plans and strategies were announced in the online online “SM CONGRESS 2021”, which attracted global attention.
It is worth mentioning that in the opening speech, the producer Li Xiuman mentioned that “SM has been a content company since its inception until now. The content of SM accumulated during this period is based on SM’s original creation. The producer and Prosumer work together. In the created Contents Universe, our popular content will bring an unlimited expansion of the experience of “Re-Creatable” content for everyone, which has attracted much attention.
Next, the president of SM STUDIOS Kim Young-min said: “From the time “SM Project” was established in 1989, “Broadcast Production” has been a big dream of SM. Now is the era of people who can produce excellent content IP, that is, ” The producer-centered era”. In May 2021, outstanding producers and content experts from SM C&C, Keyeast, MYSTIC STORY, etc., will gather together under the name of SM STUDIOS to once again achieve a new leap in the content industry. “SM “Original” content will attract the attention of the global content market with its charming and unconventional IP.”
In his speech, Lee Sung-soo mentioned that “we will move towards the K-POP 2.0 era with Prosumer that generates our company’s original content and “RE-Created” content, remastering more than 300 sound sources and MV remastering projects, and leveraging SM’s popularity. Prosumer, whose content is reproduced in its own unique way, has a special relationship. It promotes and supports their PINK BLOOD project, and launches the SM Classics of the “K-POP’s Orchestra” performance series where you can enjoy the K-POP trend with symphony. The plan is to launch only SM. All kinds of projects that can be created”.
On behalf of the director Zhuo Rongjun mentioned in his speech that “we are preparing for a variety of future businesses beyond the existing business fields. In order to show the “SM Culture Experience”, we provide “SM Online Commerce Store” that can experience a variety of lifestyles. New concept services such as “DearU bubble” that have private conversations with artists and adapted to the New Normal era, and the development of education through SM INSTITUTE, which provides top-level K-POP talent training courses.
In addition, SM adopted the mixed video content type “CAWMAN” (Cartoon C, Animation A, Web-toon W, Motion graphic M, Avatar A, Novel N combined words) continue to expand SM’s unique worldview SMCU. In order to make people who love K-POP become Prosumers who create new cultures, we will continue to challenge the creation of an infinite “Contents Universe”, which raises the sense of expectation.
In addition, in this “SM CONGRESS 2021”, not only the chief producer Lee Sooman, but NCT (Doyoung, MARK, KUN) and aespa as guests, will appear in the talk show “Lee Sooman SHOW”, as well as members of KANGTA and TVXQ. The strongest Chang Min, SUPER JUNIOR members Lee Teuk, Eun Hyuk, Heechul, as well as artists such as Kang Ho Tong, Shin Dong Yee, Lee Shou Geun, etc. appeared, and the exciting highlights brought joy.
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