September 23,flying in the snowofficial announcementLi YitongAs a brand ambassador. As a local high-quality idol in China, Li Yitong brings new and young power to Snow Flying, and continues to inject full vitality and trendy ideas into the brand.
At the same time, Xuezhongfei X KAKAO FRIENDS joint series down jacket was also officially launched in September. This series of down jackets brings new surprises to young people who are chasing fashion trends with the cute and positive image of KAKAO FRIENDS and sincere customization details.
Sweet and cool debut Li Yitong endows the brand with trendy energy
The purpose of KAKAO FRIENDS is to “add happiness to daily life”. With a highly recognizable IP image and a huge fan base, KAKAO FRIENDS is very popular among young people. With Snow Flying, it continues to enter the field of young people, and it is highly consistent with the brand goal of “resonating at the same frequency” with young people.
For a long time, Li Yitong, as an active film and television flower on the screen, has accumulated solid accumulation and bravely pursued dreams. From dancers to actors, she uses her performance to infect every audience. For Xue Zhongfei, who focuses on the young consumer market, her vitality, fashion, trends and brand “rejuvenation” development coincide. I believe that the two will collide with different sparks.
Embrace the joy, Yitong and you are happy out of the peach
When “involution” has become our inevitable norm, and “confusion and pressure” fills everyone’s life, how to re-establish the balance between life, work and study? “Escape” has become the most sensible solution in this era of information overload. Use escape to give your body and mind a vacation. Xuezhongfei X KAKAO FRIENDS joint series down jacket conforms to the pain points of young people, and customizes the vitality journey of “Yitong and You Happy Peach” for them who are under great pressure. Here, “Peach” is not a long-term escape, but a short-term relaxation, so that the spirit can be satisfied, and it is better to meet various opportunities in life and work, and to find the meaning of life again.
Moequ creativity shows design ingenuity with fashionable texture
In the X KAKAO FRIENDS joint series down jacket, the designer integrates the classic elements of KAKAO FRIENDS such as PeachFiv, JAY-G, MUZI and so on, which are well known to young people, into the details. After a very ingenious creative design, it becomes more cute, cute and full of personality. Let down jackets become not only warm clothing, but also a carrier for young people to be happy.
Relying on the rich experience of Xuezhongfei brand in clothing design, Xuezhongfei X KAKAO FRIENDS joint series down jacket not only adopts 20D anti-down matting nylon, ingeniously selected duck down, professional anti-drilling technology, but also has a variety of colors and styles to choose from. Functional and stylish. Let the young people who are chasing the trend have more space for free matching.
“Yi Tong and you are happy with your peach” is not only a slogan, but also a way to break through the constraints and release the repressed attitude towards life. The joint series of down jackets launched by Snowfly and KAKAO FRIENDS this time leads the way of life of young people in the new era with in-depth customization and fashion design. While making “cute” friends with young people who are chasing the trend of life, they also satisfy and sublimate their spirits. Snow Flying is willing to be a happy soft landing point for everyone, and follow the new partners of KAKAO FRIENDS to create a “peach” and run towards a better new life together!