Home » Soul App x ShinWoo immersive power-off party helps Gen Z to bloom with personality

Soul App x ShinWoo immersive power-off party helps Gen Z to bloom with personality

by admin

On September 11, an immersive power-off interactive party in Shanghai Yuyuan Department Store attracted many young people to punch in. This ghost hotel linkage party jointly organized by Soul App and the looking for unicorn ShinWoo, with new and unique methods such as designated clothing colors and various “fluorescent equipment”, to the Z generation who loves freshness and expresses its personality. Brings an interesting “power off” experience.

Soul x ShinWoo immersive blackout party is coming

Soul, as one of the apps with a high penetration rate among young users, is committed to creating a social meta-universe that excludes physical factors from reality and takes interest as the starting point for the Z generation represented by the post-95s and post-00s. A strong sense of immersion is a prominent feature of the social meta-universe. This not only requires UGC and other output methods to provide rich content, but also requires a variety of realistic scenes.

In order to satisfy users’ demands for high content consumption and continue to enhance users’ immersive experience in the process of using Soul, Soul has repeatedly joined forces with well-known IPs that are popular among young people to create unique and trendy play methods to increase the social meta-universe. Charm value”.

Soul is committed to bringing an immersive social experience to Gen Z users

ShinWoo “Ghost Hotel” is an art trend IP under the banner of FINDING UNICORN, which has a high reputation among young people. Artist ShinWoo uses many dark elements to construct a whimsical world, discussing life philosophical propositions such as “love, death, loss, companionship”, and finds a path to sweet dreams for people with tight spirits. The fantasy style combined with a story-rich core has captured a lot of fans.

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ShinWoo recently launched a series of new blind boxes, which kicked off with an offline flash show, leading event participants to complete an offline adventure in the dark world. The realistic “ghost hotel” scene brings a strong immersive experience, which has caused a large number of sweet and cool girls to pursue, setting off a burst of sweet and cool blind box fever.

Soul x ShinWoo immersive blackout party

Soul x ShinWoo immersive blackout party

This time, Soul, a social product that young people love, and art trend IP strongly combine to break the barriers and gather young people who love freshness and pursue individuality to the power-off party scene of the ghost hotel to experience the fantasy brought by creative gameplay. Experience.

The entire blackout party, from the beginning of the entrance, revealed the extraordinary everywhere. Everyone who enters the venue must dress with purple or pink elements, otherwise they will be stopped by the little ghost bears. Subsequently, with the help of various “fluorescent equipment” distributed by the ghost hotel, participants can freely play as a distinctive “light source” and light up the night of power failure.

The story after the power failure is mainly composed of three parts: the ghost hotel exploration tour, the sound theater and the power failure dance party. The ingenious design brings a high degree of immersive experience, helping everyone to remove the worries of life in the dark night, and gain fun in the relaxation of the whole body. For this reason, the two-hour party scene was filled with joy and laughter, and the atmosphere continued to be hot.

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The world created by ShinWoo gives young people in the social meta-universe Soul a new way to kill time and reduce loneliness. And the fun moments they shared on Soul Square after checking in on the spot further expanded ShinWoo’s audience, enhanced ShinWoo’s influence among young people, and achieved a win-win effect.

Generation Z is now taking over the “consumption responsibility”, and their consumption preferences have become the focus of major companies. But whether you want to increase the stickiness of Gen Z or arouse their interest, fun, fun, and personality are essential factors. The power-off party jointly created by Soul App and ShinWoo meets the deep needs of Gen Z and creates opportunities for them to bloom in a unique way. As a result, they have an explosive response and are loved by young people.

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