Home » Spring 2024 Box Office Exceeds 6.9 Billion and The Changing Landscape of Chinese Cinema

Spring 2024 Box Office Exceeds 6.9 Billion and The Changing Landscape of Chinese Cinema

by admin

The 2024 Spring Festival has seen record-breaking numbers at the box office, according to data from Beacon Professional Edition. As of February 16, the total box office for the Spring Festival period has exceeded 6.9 billion, including pre-sales. The top three box office releases are currently “It’s Hot”, “Flying Life 2”, and “Bear Infested: Reverse Time and Space”.

Not only has the box office surpassed expectations, but the total number of screenings during the 2024 Spring Festival has also set a new record in Chinese film history, with over 3.75 million screenings.

To promote the movies, the main creative staff of each company have conducted roadshows at theaters around the world. Director Ning Hao and actor Andy Lau were among the creative staff who conducted a roadshow for the Spring Festival film “Mr. Red Carpet” in Chengdu on February 15. Despite a limited event time, the interaction with the audience was described as very warm.

“Mr. Red Carpet” is the first film in which Ning Hao and Andy Lau collaborated as directors and actors since “Crazy Stone” in 2006. Ning Hao and Andy Lau share a unique bond, as Andy Lau supported Ning Hao’s career through the “Asian Rising Star Director Program”.

Moreover, actor Zhang Songwen has also been in the spotlight for his empathetic response to fans on social media. His comforting words and daily updates on Weibo have garnered a lot of attention and positive feedback from netizens.

The success and positivity surrounding these film and entertainment industry figures highlight the impact of the Spring Festival on the Chinese film and entertainment industry.

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