[Squid game brings fire candy business]
#餅鱼游戏带火椪糖Business#“Pèng (pèng) sugar” is a kind of sugar boiled with white granulated sugar, brown sugar, water, and baking soda. It originated in China and can also be made into a “pèng sugar game.”
[Squid game brings fire candy business]
123 wooden people, picking candy, playing marbles, tug-of-war, glass bridge… Recently, the Korean series “Squid Game” launched by Netflix has become popular all over the world. 456 desperate debtors entered a game of “Battle Royale”, either living to win everything or nothing.
Netflix co-CEO Ted Sarandos publicly stated: “The Squid Game” may become the most popular series in Netflix history. Since the show began on September 17, Netflix stock price has also risen. As of October 8, Netflix’s closing price was 632.66 US dollars per share, an increase of approximately 19.2 billion US dollars in market value.
The popularity of the series naturally led to the emergence of surrounding derivatives. Sugar pie is out of stock, and the same game is also sought after… Netflix took advantage of the trend to launch the same apparel product on its e-commerce platform. Offline, the Itaewon subway station in South Korea set up an interactive exhibition of “Squid Game World“.
As far as the platform is concerned, the form of monetization by selling derivative products tends to go to the cold spot as the popularity of the drama declines. If you want to explore the long-term monetization capabilities of IP, you may need to land in reality, get closer to consumers, and perhaps discover new value. In this regard, Universal Studios and Disney, which have long-lived IP, may have a better say.