ROME – The future of sustainable mobility in summer resorts. It is the program set up by Kia and baptized the Summer Experience, that is a way like any other to make the hybrid, plug in and electric cars of the Korean house available to potential buyers. In July, for example, the protagonists will be the Niro in all three of its variants (full hybrid, plug in and EV) together with the large SUV Sorento and the Xceed crossover (both plug in hybrid).
“This operation is not intended to be the traditional tour on Italian beaches”, explains Giuseppe Mazzara, Marketing Communication & CRM Director, of Kia Italia. “We are a brand in full transformation and never as in this moment being able to be innovative even in the most traditional operations is essential to transmit the values of our brand”.
Here is the calendar, during which it will be possible to test the electrified range of Kia: 1-2-3-4 July in Lignano Sabbiadoro – 8-9-10-11 July in Cervia
15-16-17-18 July in breaking latest news – 22-23-24-25 July in Barletta – 29-30-31 July and 1 August in Nettuno
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