The men’s fashion house Stefano Ricci starts up again after the 2020 stop due to the pandemic and continues to bring physical boutiques to the “home” of global luxury customers. Next year the Florentine family business which generates 95% of its turnover abroad will open monobrand stores in Odessa, Ukraine; in Ashgabat in Turkmenistan; in Bishkek in Kyrgyzstan; in Kuala Lumpur in Malaysia; in Bangkok in Thailand (where the containers with Stefano Ricci materials have stood still for months and months due to Covid); and will move the New York flagship store to a new location on 57th Street.
“The American market has restarted and is giving great satisfaction”, explained Niccolò Ricci, CEO of the company, presenting the autumn-winter 2022-2023 collection with his brother Filippo, creative director, and his parents Stefano and Claudia in Mantua, among the frescoes of Palazzo Te, the Mozartian atmosphere of the Bibiena theater and the paintings of Palazzo Ducale. The Lombard city was chosen as a stop on the journey into Italian beauty that the company, a supporter of 100% made in Italy, has started for years to accompany the presentation of the collections.
Since September “the world has returned to roar”, explained the CEO, citing China, which represents the first outlet market (25%), followed by Europe (22%), North America (20%), Russia and former Soviet republics (19%), Far East (9%) and Middle East (4%). In the first nine months of the year, the Stefano Ricci fashion house achieved a growth trend of 64% which projects its turnover in 2021 to 120 million euros. “In 2022 we will rise to 150 million, returning to pre-Covid levels,” confirmed Niccolò Ricci.