#微博社区资讯#[Strike out to solve the chaos in the “fan circle” Weibo once again communicates with the brokerage company and the artist studio to implement governance requirements]
In order to continue to implement the relevant requirements of the rice circle governance and create a healthy entertainment ecology, following the offline communication meeting held by Weibo and the brokerage company on August 4, the head MCN organization was convened on August 19 to conduct an exchange symposium, September 2 , Weibo once again held a brokerage company symposium. This time, nearly 50 flow-based artist teams and key brokerage companies were invited to analyze the latest situation, policies and management rules, sort out the notices issued by the Office of the Cyberspace Administration of China, and especially preached the standards of content security such as operational red lines and historical nihilism. At the same time, it also gives advice on the operation of the artist team, and further answers their difficulties in fan management, and proposes to jointly establish a rational and good community order and rice circle ecological environment.
The platform preaches in detail the situation, policies and requirements for key training content security
At the symposium, the person in charge of the Weibo department gave a detailed presentation on the situation, policies and requirements of the Fanquan governance project, emphasizing the governance requirements in four aspects: self-examination and rectification, chaos management, key function norms, and system and mechanism construction. Analyzed the “Notice on Further Strengthening the Governance of Chaos in the “Rice Circle”” issued by the Central Cyberspace Administration of China, and strictly controlled star brokerage companies, regulated fan group accounts, must not induce fan consumption, strictly controlled minors’ participation, and regulated support Fund-raising behavior and other related requirements are emphasized to the artist team, and at the same time, based on relevant policies and notices, they put forward work suggestions on organizational norms, business publicity, and public opinion response.
This symposium carried out content security training for the artist team, and gave a detailed explanation of “historical nihilism”. In addition, the “fan circle culture” that violates public order and good customs, such as “Krypton gold hitting the list at any cost”, “mutual abuse” and other “fan circle culture” emphasizes the platform’s strict control and attack attitude, clearly communicates the platform rules and imposes penalties. The results were announced again.
Stars and brokerage companies should take their business strength as the core to assume responsibility for fan violations
Weibo advocates celebrities and brokerage companies to actively assume the responsibility of positive guidance to fan groups. It is proposed that brokerage companies and celebrity studios should authorize at least one official fan group account. When sensitive public opinions and problems arise, brokerage companies and celebrity studios should be the first Time to speak out, communicate and coordinate, and cool down public opinion incidents in advance, and the platform will also impose corresponding penalties on the illegal content in public opinion incidents. At the same time, it was proposed that celebrity fans collectively swiped and censored on the microblogs of others, especially official media accounts, which constituted a serious violation. Regarding the illegal entertainment media, such as dragging war, propagating boycotts, untruthful reports, spreading rumors, and carrying negative information about the rice circle, the station has also announced the rules and will deal with them seriously in accordance with the rules. Advocate for stars to use works to speak, and strengthen the understanding and learning of current policies and policies, historical knowledge such as party history and national history, and international current affairs and other principle issues.
In addition, the person in charge of the entertainment operation side conducted detailed public opinion interpretation and content suggestions for the future active direction of artists on the Weibo platform and new operational measures. Combining high-quality cases, it is proposed that celebrities take the display of business strength as the core, and focus more on the value of the work and social significance; daily, they should use their own influence to convey a positive attitude towards life, guide fans to get new skills, and positively encourage fans to learn and grow , Like the fans’ charity behavior, etc., to convey the positive energy of star fan interaction.
Brokerage companies and star studios actively communicated and communicated at this symposium, and raised the difficulties and confusions in fan guidance and management. How to deal with the excessive size of fans and the limited restrictions on the guidance of the fans by the agency, how to deal with the big v of “covering the skin”, spreading rumors, deliberately creating contradictions and continuous attacks, and what needs to be done in the face of fans’ internal or external tears The person in charge of the relevant departments of Weibo will answer all questions related to the authorization and certification of the fan club, and the border determination of pre-sales, posting orders, etc., which are suspected of inducing consumption.
At present, with the continuous management of the fan circle, strengthening of the management of cultural programs and its personnel, the entertainment environment has changed. Weibo actively fulfills the supervision and guidance responsibilities of the platform, always communicates with celebrities and brokerage companies in a timely manner, and quickly takes effective measures to build a good We will continue to work hard to promote community order and promote the upward development of the Internet entertainment ecosystem.