The scene of Ren Xianqi’s concert.
Reporter Han Xuan
On the evening of May 13th and 14th, Ren Xianqi’s “Qiji · On the Road” tour concert was held in Beijing Cadillac Center for two consecutive days. After the performance, the bustling crowd came out of the stadium and merged into the Huaxi LIVE business district. Few people choose to buy a cup of milk tea, have some supper, or continue shopping to enjoy the fashionable and colorful nightlife in Beijing. Since May, large-scale concerts have been staged every weekend in Beijing. With the revival of the concert market, the prosperity of cultural life and nighttime consumption has demonstrated the great vitality of the city of Beijing.
“I’m a little bird, I want to fly, but I can’t fly high.” On the evening of the 14th, fan Xiao Huan hummed Ren Xianqi’s encore song, walked out of the Cadillac Center, and decided to go with her The lover went to eat a skewer and then went home. There are quite a few fans like Xiaohuan. Seeing that the surrounding commercial streets are still brightly lit, many people choose to have some supper and continue shopping. Many shops selling dolls and accessories on the commercial street have attracted many young girls, while outdoor sports product shops are popular among male consumers.
“These few times I went to the Cadillac Center to watch concerts. When I came out after the concert, I found that the surrounding Bloomage LIVE business district was still brightly lit, just as lively as before the show.” said Fan Zhihui, an industry observer and founder of “Music Harbinger” Concerts can promote the development of the night economy and stimulate consumption potential, which is also inseparable from the sound development of related supporting services and businesses in Beijing.
Large-scale commercial performances represented by concerts have always been the vane of the performance market in terms of market influence and box office revenue. The current official announcements and preparations for concerts in Beijing indicate Beijing’s strong market position. Since May, the performance market in Beijing has entered the “concert time”. Musicians Chen Li and Ren Xianqi have appeared on stage one after another, showing their strong market appeal. Almost every show is sold out. This weekend (May 20th and 21st), Li Yuchun will perform the “Happy Weekend” concert at the Cadillac Center.
From May 26th to June 3rd, Mayday will stage a double-themed concert of “2023 I really want to see you” and “2023 Noah’s Ark 10th Anniversary Evolution Reissue Limited Edition” at the National Stadium Bird’s Nest. In the past, when Mayday came to Beijing, it usually took the stage for 3 consecutive days at the Bird’s Nest. This time, it was the first time to challenge the Bird’s Nest with 6 dual-theme concerts. The Bird’s Nest concert can usually accommodate about 80,000 spectators. Now that Mayday is holding 6 shows in Beijing, the tickets were still sold out in an instant, and it was hard to find a ticket.
“This year’s concert is in an ‘explosive’ state, and the market is very hot.” Lu Shiwei, a famous music critic, said that this has a lot to do with the impact of the epidemic in previous years and the mentality of fans. In the past few years, fans had no large-scale live performances to watch, and this enthusiasm has exploded this year.” In addition, some concerts are the continuation of unfinished concerts in 2019, and many The organizer has set up a non-refundable service for “reserved” tickets for fans. After the market is opened up this year, fans will be honored one by one.
After June, the number of concerts in Beijing will gradually increase. The concerts of Xiaogui Wang Linkai, Huang Qishan, and Zheng Jun have been officially announced. Rene Liu, Liang Jingru, Li Ronghao, Hua Chenyu, Zhang Jie and other singers all intend to hold a concert in Beijing, but the performance time has not yet been determined, and the official announcement shall prevail.
“If a singer wants to go on a national tour, Beijing can be said to be a stop that will definitely be arranged. Beijing is an important cultural landmark. No matter from the perspective of cultural significance, the size of the audience, and the willingness to watch the performance, the attraction is great. Undoubtedly.” Fan Zhihui said, this also determines that the performance venues in Beijing are very tight, and some singers have not officially announced their performances in Beijing for the time being, which may also be related to the fierce competition for venues. Some people in the industry also predict that with the opening of Beijing Xingongti, the concerts in Beijing will be more abundant.
The overflow of the Beijing concert market has also driven the market activity in Beijing-Tianjin-Hebei and other surrounding areas. The convenient inter-city transportation provides more possibilities for Beijing audiences to watch performances across cities. From June to September, the concerts of Zhou Chuanxiong, Angela Chang, Zhang Xinzhe, and Jay Chou in Tianjin have all been officially announced, and many Beijing audiences are already eager to try.
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责编：张晓荣 ]