Presenting the party’s centuries-old history, “1921” and “Revolutionary”, focusing on the pioneers of the current era and paying tribute to the anti-epidemic heroes, “Chinese Doctor”, continuing the classic IP, traditional and modern combination of “White Snake 2: The Green Snake” “…Looking back on July, the summer films have various types and themes, providing consumers with a variety of cultural choices.
“On the whole, the main theme movies occupy the’C position’.” Rao Shuguang, president of the China Film Critics Society, said in an interview with People’s Daily Online that the quality of Chinese film creation and production has been continuously improved, and it has also attracted domestic audiences. It is generally recognized that the new pattern presented by the summer file requires continuous observation and understanding.
Sing the main melody and pursue a younger expression
Since July, a batch of new domestic films with the main theme have been released on the big screen one after another. Whether it is “1921”, “Revolutionary” and “Red Ship” that reproduce the party’s history and the style of party members from the perspective of youth, or “Chinese Doctor”, which tells moving stories and shows the great anti-epidemic spirit, they have received extensive attention and heated discussions from all walks of life. .
In the context of celebrating the centenary of the founding of the party, these films with the main theme start from different perspectives, innovate in narrative methods, artistic techniques, and image expression, present grand themes from a micro perspective, tell party history stories vividly, and the main melody film. Accumulate important experience in creative production.
“The image of Li Dazhao in “Revolutionary”, as a disseminator of new ideas, especially emphasized his firm belief and sacrifice, and left a deep impression on the audience.” According to Zhang Sitao, Chairman of the Film Literature Creation Committee of the Chinese Film Association , The main theme films released by Chinese filmmakers have profound ideological content and vivid characters, especially the innovation in artistic style, which has opened up new ideological significance for old themes.
“These films with the main theme adhere to the people-centered creative orientation, focus on shaping the image of the characters, attract and infect the audience with modern film-like image language, and form a benign interaction with the audience group, especially the young audience group.” Rao Shuguang said.
The new and old IPs compete on the same stage
In addition to the main melody film ushering in the creative climax, animated films have come as a regular guest in the summer and have occupied a certain market share.
On the one hand, IP adaptation based on Chinese traditional culture, especially myths, is still the mainstream of creation. Among them, “White Snake 2: The Tribulation of the Green Snake”, which reconstructs the classic legend, has a good reputation and public foundation accumulated by the previous work “White Snake: Origin”. It’s in theaters. “City of Warriors and Horses” takes the Qin Dynasty terracotta warriors as the theme, full of national style elements, and develops original IP to create unique settings.
On the other hand, movies such as “New Big-headed Son and Little-headed Dad 4: Perfect Dad” and “Bacon Bear 2: Gold Agent” continue the parent-child interactive viewing mode, and continue to attract relatively stable audiences through a series of IPs. group.
“New wine in old bottles” is one of the current creative directions of animated films, but how to tell the old stories true and new, can once again create heads such as “Nezha: The Devil Boy Comes into the World” and “The Great Sage Returns from Journey to the West” For the works of Bu Guoman, it is necessary to further polish the core of the script, grasp the balance between tradition and modernity, and expand more creative space.
Many new films are waiting for the market to attract expectations
August has arrived, and the summer vacation in 2021 is halfway through. From the current point of view, the summer market this year needs to continue to exert strength. “Online movies and short videos have a certain impact on the changes in audience viewing habits and consumption patterns, and will cause audience diversion, which will have some impact on cinema movies.” Rao Shuguang believes that whether the entire market can achieve effective pull remains to be seen.
Next, the market will usher in a number of new films. Among them, the film “Changjin Lake” is set against the United States and Aid Korea, paying tribute to the Chinese People’s Volunteers and recalling the heroic story of bloody battles, which is highly anticipated by the audience. In addition, there are “My Father Jiao Yulu” that reproduces Jiao Yulu’s spirit from a unique perspective, and “Pipiru and Luxisi: The Canned Man” adapted from a fairy tale… What kind of excitement will be presented in the second half of the summer file, let us wait and see.
If you want to achieve better results, the key lies in the quality of the work. As Rao Shuguang said, the creation and production of Chinese films must continue to win by quality, word-of-mouth, and “long tail effect” to win the trust of audiences and continue to form positive interactions with audiences. Chinese films will also continue to grow. The better.Return to Sohu to see more
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