Shanghai, October 10, 2021 /PRNewswire/ – The trendy sports brand FILA FUSION officially held a super-sensation and unlimited freedom party at the TX Huaihai MASTER CLUB, a gathering place for young trends in Shanghai, and the FILA FUSION x Marcelo Burlon joint press conference. On the day of the event, FILA spokesperson Cai Xukun came to the scene to help out, and had a brand new co-branded product on top of the body, and enjoyed the # unlimited free #. Many trend media and fashionistas also came to check in, immersed in sports, fashion, music and art, and shared the trend feast.
At the event, FILA FUSION officially released a collaboration series with the Italian luxury designer Marcelo Burlon, the brand of the same name, Marcelo Burlon County of Milan. This series attempts to integrate music and Milanese style into the street trends. Marcelo Burlon uses patterns to visualize music, expressing the trend strongly and boldly. At the same time, he merged music, fashion and the unique attitude of young people into the trend of FILA FUSION.
This joint press conference was pioneeringly chosen to be held in the MASTER light and shadow art interactive space. The illusion effect brought by the on-site lighting is fully integrated with the art elements such as the printing trend and rhythmic music conveyed in the FILA FUSION x Marcelo Burlon joint series. , To bring a “trend feast” that is not limited to the senses.
At the event, FILA spokesperson Cai Xukun appeared in the new FILA FUSION x Marcelo Burlon County of Milan series products, witnessing the trendy chemical reaction of the joint collision between FILA FUSION and Marcelo Burlon, deducing unlimited freedom beyond the boundaries. In addition, many fashionistas and friends from the media were present to share the unique trend potential of FILA FUSION with fans in front of the live camera.
The new FILA FUSION x Marcelo Burlon County of Milan collaboration series will be launched on October 12 in regional stores across the country, FILA Tmall official flagship store, FILA FUSION Tmall official flagship store and FILA official website.
Source: FILA FUSION
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