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Supercar Blondie, the million dollar influencer

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ROMA – Someone has already defined it as the Chiara Ferragni of cars, because it is enough for her to be seen at the wheel of some new model to send it to the top of the approval ratings. A true marvel, a kind of King Midas (or rather a queen) capable of turning any car that comes to touch into gold. Alex Hirshi is a carfluencer – a denomination composed of the two terms car and influencer – and wanders like a lioness in the maze of Instagram and TikTok, thanks to its 14 million followers and a turnover of various zeros.

Blonde, tall, blue-eyed, Australian, Alex started out as a motor journalist, until in 2008 she decided to leave her home in Queensland to move to Dubai, a regular guest on a radio show dedicated to cars. After building a profile on Facebook, she switched to Instagram, where she began to review luxury cars such as Ferrari, Bentley and Aston Martin. Thanks to his physical attractiveness and his ways of doing, combined with an innate ability to handle social media, he now declares to the taxman something like 2.2 million dollars and is able to earn 6 thousand dollars for a single post on TikTok. His nom de guerre? What questions: “Supercar Blondie”.

“Nobody was doing what I did at the time,” he said in a recent interview. “There were many experts who talked about cars, but few talked about them differently. My goal, on the other hand, was to make my videos fun, trying to emphasize the things that were interesting to me ”. Easy contents therefore, without too many technicalities, goodbye to the traditional niche of indomitable enthusiasts and at the same time welcome to a wide and heterogeneous audience, transversal by age to nationality and above all new, made up of people who have never considered cars that much .

Here is the secret. “Ordinary people are not interested in strictly technological aspects,” explains Supercar Blondie. “This is why in my videos I try to talk as little as possible: I want to win people over not for what I say, but to give them a vision of cars from a totally different perspective”.

The latest of her videos, one of the most popular, portrays her aboard the Rolls Royce 103X, an elegant self-driving concept that doesn’t even have a steering wheel. But Supercar Blondie has now crossed the borders of the car: it shares the table with big stars, from Vin Diesel’s The Fast and Furious to Aaron Paul of Breaking Bad, and is ready to take the fateful leap into the world of cinema and TV series. Where it will inevitably drag its 14 million loyal followers behind it.

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