News from Chinran Technology on August 24 (Andy)On August 21, the official Weibo of the TV series “Cracking Black Storm” issued an anti-piracy statement. At the same time, the official Weibo of Douyin issued a statement on the same day that Tencent initiated an infringement lawsuit against Douyin, claiming that its solo TV series “Sweeping Dark Storm” had infringing videos on Douyin, and Douyin has now removed the accused video. Over 8000. However, UI Entertainment found that this statement had been deleted when checking the Douyin official blog on the morning of the 23rd.
In the statement, Douyin said that the show actually has an official cooperation with Douyin. “On January 7, 2021, Tencent staff took the initiative to contact Douyin to communicate on the announcement and distribution of the TV series “Sweeping Dark Storm” on Douyin. Since then, the third party and Tencent co-produced “Sweeping Dark Storm” Douyin has reached a cooperation, including: opening an official TV drama account (account ID “SAOHEIFENGBAO”, nickname “TV drama hacking storm”) and publishing content on Douyin, launching site challenges and short video solicitation contests and other publicity activities. The official Douyin account of “Black Storm” has published 102 works and has received nearly 10 million likes. It is still being updated.”
Tencent said that since the show began, there have been a large number of unauthorized removal and cutting of infringing videos of “Sweeping Dark Storm” on Douyin. In response, Tencent Video sued Douyin to the Beijing Intellectual Property Court, requesting a ruling that Beijing Weibo Vision Technology Co., Ltd., the operating entity of Douyin, immediately take effective measures to delete, filter, and intercept infringing videos on the Douyin platform, and stop passing it. The act of disseminating the infringing videos involved in the case to seek improper benefits, and compensation for economic losses and rights protection expenses, totaling 100 million yuan. The Beijing Intellectual Property Court opened the case on August 17.
The new “Copyright Law of the People’s Republic of China” formally implemented on June 1 has greatly increased the cost of infringement violations, stipulating that for deliberate infringements with serious circumstances, punitive damages of more than one time and less than five times the amount of compensation can be applied. Nevertheless, the amount of compensation of 100 million yuan is still rare in such cases.
Since the beginning of this year, the battle between long and short videos has been filled with smoke. Short video platforms such as Tencent Video, iQiyi, Youku and Douyin, Station B, and Kuaishou have frequently engaged in “wars”. The problems are mainly focused on copyright.
In April this year, 53 film and television companies, 5 video platforms, and 15 film and television industry associations and other 73 film and television media units issued a joint statement that they will edit, cut, transport, and disseminate the content of film and television works on the Internet without authorization. Behavior, initiate centralized and necessary legal rights protection actions.
On the afternoon of May 28th, Tencent, iQiyi, and Youku jointly announced that they condemned the piracy of “Friends Reunion Special” at station B. The statement stated that just a few hours after the “Friends Reunion Special” went live on May 27, infringement and pirated content appeared at station B, which seriously harmed the legitimate interests of the copyright owner. On May 29, B station has removed the infringing videos of Friends, and search keywords related content has almost been cleared.
As a traditional long video platform, the annual copyright purchase costs of the three “Aiyou Teng” companies account for the bulk of the company’s operating costs, and the asset-heavy model directly limits the profitability of the long video platform. On the other hand, video editing has become the first choice of many short video platform content producers due to the easy availability of material and convenient operation. Although it can greatly reduce the cost of copyright procurement, it may involve piracy.
According to the company’s data, in the judicial cases involving Douyin, Station B, and Kuaishou, the cause of the case is mainly related to infringement. For example, among the 1,308 judicial cases involved in station B, there were 1,003 cases as defendants, most of which were infringement disputes.Return to Sohu to see more
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