The audience made up for Zhang Yimou’s movie tickets overnight
“Sniper” lineup rises by 10%
Changjiang Daily News (Reporter Wan Xuming) Zhang Yimou, who is over seventy years old, created an opening ceremony of the Winter Olympics that understands the Chinese best with his excellent aesthetics and advanced technology, and once again conquered the Chinese people. However, his new film “Sniper” in his first Spring Festival season was once cold. With the opening ceremony on the evening of the 4th, topics such as “Give Zhang Yimou a movie ticket” were topped on the Weibo hot search list. On the 5th, the popularity of “Sniper” was soaring, and the national film lineup rose by 10%. Wuhan audiences who have always preferred Zhang Yimou even put the film on the fourth place in the box office list.
“Sniper” is Zhang Yimou’s first entry into the Spring Festival since he started filming. The film is based on the real deeds of snipers to resist US aggression and aid the DPRK. In the short and powerful 96 minutes, it shows the great spirit of resisting US aggression and aiding the DPRK with small cuts, condensing a clean and neat positional blocking battle. , burst out a strong emotional force in restraint.
Among the 8 new films in the Spring Festival, “Sniper” topped the Douban score list with a score of 7.7. However, the film’s market feedback was not ideal. From the national statistics, from the first day of the new year to the third day of the new year, “Sniper” has always ranked sixth at the box office. On the fourth day of the Lunar New Year, the film had 37,000 shows nationwide, ranking sixth; the single-day box office was nearly 40 million yuan, ranking fifth.
Because “The Winter Olympics is a major national event, and one second cannot be delayed”, so Zhang Yimou “doesn’t really have much energy to cooperate with the more work of “Sniper”. Incognito”. To this end, he once “interjected” in an interview at the Winter Olympics, hoping to “arrange more films for “Sniper”, not always the middle of the night.”
On the evening of the 4th, actor Yu Hewei posted on Weibo, saying, “I have to go to the cinema to support “Sniper” directed by Zhang Yimou for the opening ceremony of the Winter Olympics!” Some audience members even “replenished their tickets” overnight.
On the 5th, the popularity of “Sniper” really rose. According to the statistics of Lighthouse Professional Edition, as of 13:00 on the 5th, a total of 41,000 “Sniper” shows were screened across the country, an increase of 10% from the 4th; the film’s box office proportion also rose from 4.5% on the 4th to 5.8%.
Wuhan audiences have always preferred Zhang Yimou. In the 2021 Wuhan annual box office list, Zhang Yimou’s “Above the Cliff” ranks fourth, far higher than the film’s tenth ranking in the national box office list. This time, the box office ranking of “Sniper” in Wuhan also rushed to the fourth place early from the third day of the new year.
Zheng Li, Marketing Manager of The Mixc Cinemas Wuhan Jiangchentian Street Store, said: “In Zhang Yimou’s previous films, there were many big scenes and many people, but this time, “Sniper” has a simple story, and there are not many familiar faces among the actors. See you, the quality of the film is very good.” Therefore, “Since the third day of the new year, our theater has added more screenings to Sniper, opening a 150-seat hall. The audience’s response is also very good, and its attendance rate is among our best. The cinema has already ranked third.” According to reports, the current film allocation ratio of “Sniper” in Wuhan is 12.5%, which is higher than the national average of 8.5%, and it is even higher than that in the Vientiane Cinemas Wuhan Jiangchentian Street store. 18%.
【Editor: Fang Jialiang】 Return to Sohu, see more
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