ROMA. Countdown to the 2021 edition of the Milan Monza Motor Show scheduled from 10 to 13 June next. All confirmed, thanks to a format that will be able to guarantee the safety of the public and professionals who will participate in the presence, as well as the possibility of watching the event in streaming for those who do not want to and will be able to move to travel to the Lombard capital. Four days during which the streets of the center of Milan will be filled with cars and motorbikes, exposed to the public as in an open-air exhibition. Alongside the 100% electric, hybrids, city cars and SUVs, visitors will also be able to discover the prototypes of coachbuilders and the queens of motorsport, in a walk of almost 3 kilometers from Corso Vittorio Emanuele to Piazza Duomo, passing through Via Dante, via dei Mercanti, piazza Cordusio and finally piazza del Castello Sforzesco.
This year the website www.milanomonza.com will become the added value of the event, because it will be the tool through which the exhibited models and events will be able to enter the homes of users and enthusiasts unable to participate in the show. Each model exhibited will have a dedicated page with photos, videos, technical data sheets, insights, links to the configurator and special offers studied by the brands. All information visible to visitors in attendance will be made available to the public from home, including those on test models. Furthermore, again from the official MIMO portal, it will be possible to follow in streaming everything that will happen in Milan and Monza from 10 to 13 June 2021, including in-depth information on each model on display, interviews with presidents and representatives of the car manufacturers, and the Premiere Parade on Thursday. June 10.
“The constant contact with the institutions, such as the Lombardy Region and the two municipal administrations, has allowed us to modulate our format in order to make it safe and flexible”, explains Andrea Levy, President of MIMO. “It will be a great opportunity for the entire automotive system. There is a great desire to start again and we want to be the container in which to do it, while guaranteeing maximum safety “. In short, an event experienced as a restart, as the ACI President Angelo Sticchi Damiani points out. “The event gives us the opportunity of a splendid excursus on the state of the automobile and sustainable mobility, which rekindles the passion of Italians for the car in all its forms and which offers a further opportunity to honor our Autodrome of Monza, epic temple of speed in the world, on the way to celebrate its 100th anniversary ”.
The dynamic part on the track will not be missing, at the Monza racetrack: on Friday 11 June the Journalist Parade will take place, the parade of journalists who, on board the novelties of the car manufacturers, will ideally unite Milan and Monza with the parade that will pass through the center Monza and will arrive on the Autodromo circuit. Saturday and Sunday will be the time for fashion shows and activities on the track for collectors and clubs.
“MIMO rekindles enthusiasm in a sector hit by a year of severe crisis”, concludes Michele Crisci, President of Unrae. “Car manufacturers are and will be the players in pole position to lead the restart with a mobility revolution. Unrae, therefore, welcomes the re-edition of this important initiative which is one of the major stages of an international profile for the automotive sector ”.
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