The red color arrives for the 500. And it is a red that wants to do good, wants to lend a hand to fight Covid in the world and bring the vacini there. “We will accelerate”, says the head of the Fiat brand Olivier Francois who, together with Bono Vox, U2 frontman, unveiled the new version, the 500 Red, from the roof of the Lingotto in Turin. The historic track of the former factory has been transformed into Pista 500, a track dedicated to electric cars immersed in the greenery of the highest roof garden in Europe, and Casa 500, the museum dedicated to the history of the car designed by Dante Giacosa, has opened its doors. . The latest version is a 500 that does good because it marries the activity of the non-profit organization (RED), born 15 years ago to fight AIDS, now working against the Covid-19 pandemic. Stellantis and the association founded by Bono and Bobby Shriver aim to raise $ 4 million within three years. “This partnership with Fiat, Jeep and Ram is a powerful weapon in Red’s hands for the fight against pandemics and the neglect that feeds them. One of the most iconic automotive companies in the world wants to support us in canceling Covid-19 from face of the earth, and with the New 500 Red it won’t even need fuel to do that, “says the rock star. “It is not charity to get vaccines to the other side of the world. For me it is absurd that we still talk about it as if it were charity. We cannot defeat this virus if we do not defeat it everywhere”, added Bono from the roof of the Lingotto he supports. to have a special bond with Fiat. “My father’s car was a Fiat and my first car was a Fiat,” he says.
The Red is a version characterized by the color (RED), not only on the outside. The series is available on the entire 500 family: Nuova (500) RED, (500) RED, (500X) RED and (500L) RED have the red color as a characteristic element: it starts from the outside, from the bodywork to the logos, from the mirror caps to the details on the rims, and then to the interiors, the dashboard fascia and the exclusive seats made using the Seaqual yarn derived from plastic recovered from the oceans. All models are equipped with an air filter treated with a biocide substance with effective action (> 99.9%) against viruses and bacteria, capable of preventing their re-aerosolization inside the passenger compartment. The surfaces of some elements of the interior, with which customers have the most contact, such as the steering wheel, seats and the interior of the trunk, have received an antimicrobial treatment. In addition, each car in the family is accompanied by a welcome kit that includes a disinfectant gel dispenser, the dedicated key cover for a final touch of personalization and a letter signed by Francois and Bono welcoming the (RED) community. Other distinctive elements, such as the 500 front logo and the Fiat logo on the tailgate, are tinged with red for the first time. The dedicated badge at the base of the rear window and the 500 logo placed in the center of the premium steering wheel with soft touch upholstery are also a nod to the partnership, as is the accelerator pedal in red anodized aluminum in combination with the combination of interior with passenger seats. black and red driver’s seat.
red will not be the only color of the special series (RED): others are planned such as Mineral Gray, Ice White and Onyx Black for the electric. The New Fiat (500) RED is available in two bodies, hatchback and convertible with black top. The price? 22,800 euros, exactly in the middle of the price list of the 500, between 20,500 euros of the Action and 26,100 of the Icon, net of incentives. With the special series, a completely new accessory is available: the electric scooter (500 Iride) RED made by Mopar. Designed to be housed in the trunk of the 500, this electric scooter is foldable with a weight of 15 kilos. It has a range of up to 30km, a top speed of 25km / h, and recharges in just 4.5 hours with the included home charger.
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