The box office of the “Dragon Boat Festival” broke through 80% of the national operating theaters
Author: Kai Shuyi
The results of this year’s “Dragon Boat Festival” were released, with a total box office of 178 million yuan. The average daily box office is comparable to this year’s “May 1st”, and there is still a certain distance from the “Dragon Boat Festival” in 2021.
Comprehensive data from platforms such as Lighthouse and Maoyan show that as of 21:30 on June 5, the “Dragon Boat Festival” in 2022 (June 3 to June 5) has a total box office of 178 million yuan, a total of 1.062 million shows, and a total of 509.6 people. Ten thousand.
Among the released films, “Secret Love: Orange Health Huainan”, “Bad League” and “Doraemon: Nobita’s Little Cosmic War 2021” ranked the top three at the box office.
As of June 4, the operating rate of movie theaters nationwide was 79.9%, and of the nearly 80% of the theaters operating, many theaters in first-tier cities were absent. The lighthouse professional version shows that Shanghai cinemas have not yet opened, and the operating rate in Beijing is only 37.7%. Therefore, the total box office of 178 million yuan cannot be compared with the previous years. In 2021, the box office of “Dragon Boat Festival” will be 468 million yuan, and in 2019, it will be 785 million yuan.
A cinema manager in Yangpu District, Shanghai told Yicai.com: “At present, we have not received the notice of the opening of the cinema. Generally, the film industry is the latest to resume work. However, before the rainy season, we carried out inspections on the projectors and other equipment of the cinema. maintain.”
Regarding the top three films in the box office during this period, Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, analyzed that the films released in this year’s “Dragon Boat Festival” are mainly romantic films and parent-child animation films, continuing the popular “Dragon Boat Festival”. Doraemon: Nobita’s Little Cosmic War 2021″ and “Bad League”, on top of this, the “Dragon Boat Festival” has increased the supply of romance films, and more young user groups have entered the theater. The interval is shorter, which enriches the supply of Dragon Boat Festival stalls on the film.
In addition, this year’s “Dragon Boat Festival” has a number of “advance screening” films. The original release date in July “Underwater Column: Cave Adventure”, “Happy Superman Hero Heart” and other cartoons have chosen to be released in July. On June 1st, before the Dragon Boat Festival, it will be screened in advance. In this regard, Zhang Rongdi believes that the above-mentioned films scheduled to be released in the summer are all children’s animation films for parent-child audiences. If you choose to show them in the “Six One” and “Dragon Boat Festivals” where parent-child viewing is intensive, the audiences are suitable and the target can be attracted in advance. Users watch it, which is beneficial to the accumulation of popularity and word-of-mouth transmission before the film is released.
It is worth mentioning that in this popular film of the “Dragon Boat Festival”, the listed companies behind “Secret Love: Orange Born in Huainan” include:Chinese film（600777.SH）、Hengdian Film and Television(603103.SH), “Bad League” and “Doraemon: Nobita’s Little Cosmic War 2021” were also introduced by Chinese films and released domestically.
On June 6, based on data from platforms such as Beacon and Maoyan, the total box office of cinema films across the country in 2022 will exceed 15.5 billion yuan. 2022 is almost halfway through, and there is still a long way to go to catch up with the 2019 annual box office of 64.3 billion yuan. From the perspective of the industry, the epidemic situation for several consecutive years has caused the film industry to shrink in production and lose talents. For example, film and television projects have been suspended, theaters have closed, and investors have gradually lost confidence. The overall industrial ecology needs to be restored.
In terms of relief, recently, the Ministry of Human Resources and Social Security, the National Development and Reform Commission, the Ministry of Finance, and the State Administration of Taxation issued the “Notice on Expanding the Scope of the Implementation of the Periodic Deferred Payment of Social Insurance Premium Policy”. The film industry is in urgent need of assistance. one of the difficult industries.
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Responsible editor: Wang Maohua