ROME – The word has been re-evaluated by the pandemic. It will be for the masks, for the social distancing, one year past the spread of the Covid nightmare, it has again assumed a centrality in our lives, which has translated into an ability to listen to others. A phenomenon, from which the car sector did not want to be estranged and in which it identified in the social network of the moment the way to go to “be heard”. It will land on the Clubhouse starting from Sunday 28 March, at 6 pm, “Automotive Design Club”. A format, conceived by Lapo Elkann, focused on dialogue and comparison to tell the world of automotive design. Guests of this first meeting Flavio Manzoni and Mitja Bokert, respectively the design directors of Ferrari and Lamborghini, who will talk with Roberto Giolito of Stellantis and Giovanni Perosino, Chief Commercial Officer of Lamborghini.
Everyone will become the protagonists of a conversation, moderated by a design expert of the caliber of Professor Paolo Tumminelli (automotive style expert and writer of the Car Design trilogy) who, precisely through the power of the word, aims to disclose the story to the public culture and the beauty of the automobile, as well as a reflection on the challenges of tomorrow. An opportunity to go beyond the simple appearance of the car, increasingly the protagonist of our times. But above all more and more essential, like the rediscovery of the word.
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