ROME – If Saturday remains the consecrated day for buying a car “in presence” in dealerships, Monday evening is the preferred time to buy a vehicle online. This was revealed by an analysis by the British specialist BuyaCar.co.uk, one of the largest online car supermarkets in the United Kingdom, and one of the most popular in the Old Continent. By analyzing the numbers of visitors who choose a car, pay a deposit and apply for a loan on the site, analysts have identified a particularly intense window of activity every Monday around 20-21. And in general, the most crowded moments for visitors who pass from research and observation to concrete purchase, are concentrated above all on Monday and Tuesday evening, so much so that, overall, almost 43% of transactions completed on BuyaCar .co.uk takes place in these two days. In short, although many people have been working mostly from home for the past 20 months (due to the pandemic), car buyers continue to focus their research on weekends before taking action with buying at the start of the work week.
Furthermore, this data can be significant for physical and digital auto dealers, suggesting that the start of the week may be the most favorable time to close the sale. “Our data suggests that many consumers are taking a typically hybrid approach to car buying – explains Christofer Lloyd, BuyaCar.co.uk Managing Director – with those seeking the convenience of seeing their favorite cars in the flesh first. to buy and then are ready to buy online at the beginning of the week. It is also interesting to see that buyers tend to do their transactions outside of business hours.
This means that they are not organizing the purchase of the car while on the job, but are specifically taking the time to place an order. These figures are also useful for dealers who may be wondering when it is best to turn a request for information into a sale. If the peak for buying is concentrated at the beginning of the week, that may be the best time to win over a hesitant customer. ” (Maurilio Rigo)
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