Cosmetics restarted at the fair with OnBeauty by Cosmoprof Worldwide Bologna, the event that brought companies, operators, buyers, distributors and retailers back to the Emilian capital for the first event dedicated to the beauty industry in synergy with Cosmofarma ReAzione – event of ‘healthcare, beauty care and all services related to the world of pharmacy – and Sana, the international exhibition of organic and natural products. The platform involved overall 1,150 brands, touching the
50 thousand presences.
OnBeauty by Cosmoprof highlighted the optimism and resourcefulness of the sector, which after months of suffering has shown that it has the potential to return to pre-covid economic values, thanks above all to theinnovation and creativity that continue to move producers and professionals.
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«It was exciting to see the Bologna exhibition center again open to operators and companies – declares Gianpiero Calzolari, president of BolognaFiere -. These days the insiders they were able to resume traditional business relationships and discover news and trends for yourself in complete safety. A goal achieved thanks also to the support of the institutions. The Municipality of Bologna, the Emilia-Romagna Region, the Ministry of Foreign Affairs and International Cooperation and the ICE-Agency for the promotion abroad and the internationalization of Italian companies in recent days have shown their closeness to our fair reality ».
Renato Ancorotti, president of Cosmetica Italia adds: «It is a feeling of satisfaction that remains at the end of this awaited appointment in the presence. The necessarily reduced version in terms of the number of exhibitors and visitors to the event did not prevent companies from registering excellent attendance of qualified operators and concrete business opportunities thanks to strategic and targeted contacts. This is an important signal, projected towards the complete restart next year, with the 2022 edition of Cosmoprof WorldwideBologna ».
In short, the difficulties of the last of the pandemic seem to have been overcome. «Among the corridors we have finally returned to talk about novelty and future – underlines Enrico Zannini, general manager of BolognaFiere Cosmoprof -. We thank our exhibitors, who believed in us and participated in the event, to our partners and trade associations, who have created the contents of this edition with us, and to all the operators who have chosen to return to Bologna to give new momentum to their activities. OnBeauty by Cosmoprof was the first rebirth event for our industry and has given new stimuli and enthusiasm to face the challenges that await us. The appointment is now from 10 to 14 March 2022, with the 53rd edition of Cosmoprof Worldwide Bologna ».