Pure silk satin and taffeta, tailoring tradition, entirely made in Italy production. Between high fashion and luxury pret-a-porter, the fashion houses of the eight regions of Southern Italy are looking for new spaces abroad with Evening Dresses Show, the Salerno international fair (hosted at the Zaha Hadid Maritime Station from 1 to 3 September) which has become a point of reference for the fashion companies of the South as part of the Export South, with the support of Ice, the government agency for the promotion abroad and for the internationalization of Italian companies.
Buyers from abroad and online are back
Small-medium in size, but with a great history of craftsmanship behind it, they present themselves with the spring-summer 2022 collections (women and men) to 140 buyers and distributors, of which 40 foreigners from Europe, Asia and the United States. United, Middle East.
Operators to which are added those connected to the network thanks to the Fiera Smart 365 digital platform, connected to the 78 Ice offices around the world.
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For the 61 maison present this is the third appointment with the event dedicated to evening and cocktail dresses designed for a medium-high market segment. “A unique show in the world that could soon be replicated abroad, given that we have already received numerous requests, starting from South Africa”, says Roberto Jannelli, president of Ifta (Independent Fashion Talent Association), which organizes and promotes the international showcase .
The brands include some of the big names in Southern sartorial history – from Michele Miglionico to Nino Lettieri – and Neapolitan tailors such as Gianni Cirillo and Francesca Ciccarelli. From the Apulian Via della Spiga to District Margherita Mazzei to get to Maja and Flavia Pinarello. All companies looking for new commercial sides by offering high quality, within a format that is characterized by elegance and prestige. «We are talking about companies that represent excellence in the manufacturing tradition of the South – continues Jannelli -. Some already preside over foreign markets, others are trying to internationalize themselves ».
Northern Europe and the Middle East in the front row
The countries of Northern Europe, starting from Germany and the United Kingdom, and those of the Middle East, for which the fashion houses have also thought of a garment that respects the criteria of modest fashion, are looking at this event with increasing interest. clothing for women of Islamic faith which represents a rapidly growing market: today it is worth 484 billion dollars.