This year’s summer vacation officially ended with 7.38 billion yuan.
After the epidemic counterattack, heavy rains and floods, and large-scale withdrawals, this year’s summer file did not go smoothly. Compared with the 2019 summer file, the box office dropped by more than 10 billion yuan.
In previous years, the summer vacation was a period of high and low for domestic blockbusters. However, this year many film studios and blockbusters have “escaped” from the summer vacation. Wanda Films and other leading film companies will release large-volume films that basically have no main investment and control in this summer.
“For the film industry in the summer of 2021, the box office results are definitely not satisfactory. In the case of repeated epidemics, the domestic and foreign film industries are still facing great challenges.” Speaking of this year’s summer vacation, Lumiere Studios Vice President of Operations Wu Xiuqi said in an interview with a reporter from “Daily Economic News”.
Image source: Beacon Pro
The total box office of the summer package is 7.38 billion yuan, which is more than 10 billion yuan compared to 2019.
According to data from the Beacon Professional Edition, this year’s summer box office closed at a box office of 7.38 billion yuan. Excluding the 2020 summer vacation, this year’s summer vacation is the lowest box office since 2016.
Data shows that the box office of the summer vacation in 2016 was 12.43 billion yuan, and it has increased year by year since then, reaching 17.78 billion yuan in 2019. Compared with 2019, this year’s summer box office has lost more than 10 billion yuan.
Image source: Beacon Pro
This year’s summer archives include plot, theme, adventure, animation, crime, action, love and other types. Among them, the box office of drama films is 3.56 billion yuan, accounting for 48%; the second is the theme film, which is 2.01 billion yuan, accounting for the proportion. 29%.
According to the film box office rankings, this year’s summer box office top five films are “Chinese Doctor”, “Rage • Serious Case”, “White Snake 2: Green Snake Rising”, “1921” and “Midsummer Future”, but only the first two films have passed the box office. The 1 billion yuan mark has been reached.
According to “Insights into the Chinese Film Market in the Summer Vacation 2021” released by the Lighthouse, the first weekend and the following weekend of “Chinese Doctor”, the first weekend of “Anger • Serious Case” and the day of Tanabata (Saturday), the average daily box office was close to 200 million. Yuan, it can be seen that good works still have a strong market appeal, and the time frame with social attributes is higher.
However, on a monthly basis, due to the impact of the epidemic’s counterattack, the headline film was shifted, and theaters in some areas were closed. In August 2021, the real estate sales accounted for only 24% of the entire summer file, which was far less than in previous years, which led to the overall box office of the summer file. The trend is not as expected.
Image source: Beacon Pro
Affected by repeated epidemics and heavy rains and floods, the difficulty of film topic fermentation has also led to a small number of hit movies, and the lack of big hits is an important reason for the decrease in audience viewing frequency. Compared with previous years, the frequency of users’ ticket purchases this year has decreased, with 73% of users who only watched it once.
However, compared with summer vacations of previous years, the box office contributed by third- and fourth-tier cities in the summer vacation this year increased to 38%, which is an increase of 4% compared with the summer vacation in 2019, which proves the further sinking of the ticket warehouse. Among the top five films at the box office, “Midsummer Future” and “Chinese Doctor” are more attractive to users in third- and fourth-tier cities.
In the summer box office list of cities, Shanghai, Beijing, Shenzhen, Chengdu, and Guangzhou won the top five cities in the country. The average ticket price of Shanghai, Beijing, Shenzhen and Guangzhou is more than 40 yuan, and the average ticket price of Beijing ranks first in the country with 48.7 yuan.
The summer file “No rice in the pot” only 2 movies with a box office of over 1 billion yuan
In previous years, the summer season was a high and low period for domestic blockbusters, but this year, after the market’s high hopes for “Changjin Lake” was withdrawn in early August, “Pipiru and Luxisi: The Canned Man” and “Five Throws” Movies such as “Water Boy” also chose to withdraw their files.
“For the film industry in the summer of 2021, the box office results are definitely not satisfactory. In the case of repeated epidemics, the domestic and foreign film industries are still facing great challenges.” Speaking of the results of the summer vacation this year, Lumiere Studios operates Vice President Wu Xiuqi said in an interview with a reporter from “Daily Economic News”.
On August 5, the National Film Bureau issued a notice stating: “According to the dynamic adjustment of the risk level, in accordance with the local epidemic prevention and control deployment requirements, the current limit is restricted, the suspension is suspended, and the closure is closed. Cinemas in low-risk areas are present. The rate shall not be higher than 75%, and cinemas in high-risk areas will not be open for the time being.”
According to incomplete statistics, in August this year, more than 3,500 theaters closed. However, even movie theaters in low-risk areas that have not suspended operations are also facing the dilemma of “no rice in the pot”.
A movie lover told reporters: “I didn’t go to the cinema during the summer vacation this year. I went to see “Chinese Doctor” and “White Snake 2: The Green Snake Rise”, and I felt that there was no interest in the movies.”
Image source: Maoyan Professional Edition
The Beacon Professional Edition shows that after excluding re-screening films this summer, a total of 140 films were released, which is almost the same as the 134 films in the same period in 2019 and 138 in the same period in 2018, but there are very few domestically produced films. Up to now, there are only two films with a cumulative box office of over 1 billion yuan during the summer vacation. In 2019 and 2018, this number is both five. Among them, in the summer file of 2019, the box office of “Nezha: The Devil Boy Comes to the World” alone exceeded 5 billion yuan.
Wu Xiuqi pointed out that the release of “Chinese Doctor” at the beginning of this summer vacation brought a good momentum, but in mid-July due to the epidemic, some urban areas closed down, and the film was withdrawn one after another. In August, only “Anger·Severe Case” was relied on. Supported by films such as “Midsummer Future”, “White Snake 2: The Tribulation of the Green Snake”.
“Although the above-mentioned films performed well at the box office, in the later period, due to the lack of more new films, the entire market was not hot enough. By the end of August, imported films such as “Summer Friends Sunny” and “Out of Control Players” were released. The file was late, and the early publicity efforts were insufficient. In addition, as the school started one after another, the film missed the timing of the early summer vacation, and the box office failed to explode to the fullest. It can only rely on the continuation of the word-of-mouth to accumulate the box office.”
Changjin Lake is re-fixed. Picture source: Maoyan Professional Edition
After the summer vacation, the following two important festivals, the Mid-Autumn Festival and the National Day, once again let all the movies gear up. At present, 11 films have been finalized, including “Changjin Lake”, “My Fathers and Me”, “Pipiru and Luxisi: The Canned Man”, “Five Boys Who Are Potting Water”, “Ten Years of Warmth”, etc. National Day.
“I look forward to the National Day archives reaching over 4 billion yuan last year. The audience is looking forward to the release of “Changjin Lake”, which is expected to move towards the goal of over 3 billion yuan. Mid-Autumn Festival films are also being scheduled one after another, and they are also looking forward to good results. “Wu Xiuqi said, with the “Changjin Lake” set for National Day and the successive set of imported films, the film market in the second half of this year is still very promising.
