Youku’s “I Have Never Been in Love”, as the first reality show of growing up first love in China, was officially announced today. Faced with the current state of the industry where romance reality shows are crowded with new and serious homogenization, Youku boldly innovated this time, and for the first time tried to turn the lens to the single group with no love experience, and wrote a beautiful story of the growth of first love. On the road of chasing love, everyone used to be “the me who has never been in love”. In order to record this common stage that everyone will go through, the program invites several young singles who have never been in love to share their living conditions and emotions. The development is presented one by one, and together with the audience, we can understand the growth process of first love.
Different from conventional love variety shows, Youku’s “I Have Never Been in Love” focuses on the story of first love and strengthens the concept of growth. At the beginning of the production, the program has gained huge attention. Not only did it receive more than 40,000 registration forms during the recruitment period, but related topic words also quickly landed at the second place on the Weibo hot search list.
Today, the official Weibo of the program “I Have Never Been in Love” released a concept poster and 23 attitude posters at the same time. By breaking the conventional propaganda routine, and using the form of creative and interesting posters, the reasons why young people have never been in love are brought together.
According to the “China Marriage Report 2021″, there are 240 million single people in China, and 92 million adults live alone. Youku’s “I Haven’t Been in Love” is a gathering of “lovers” who have never been in love for various reasons, and how they try to take the first step in socializing, and how to slowly open their hearts, so as to learn to love , The process of expressing love is presented to the audience.
There are a large number of single groups in China, and through the window of a reality show, “I Want to Go Slower” is the slogan to give this group the most sincere care – Being single is never a problem, and it’s never too late to yearn for the beauty of your first love. Behind the show’s delivery of the beauty of first love to the audience, it is also expressing encouragement to the single group. On the road of believing in love, brave love, and learning to love, there will always be late surprises.
While telling the story of first love, “I Have Never Been in Love” will also convey to the audience the meaning of growth from not understanding love to expressing love, and will continue to convey a positive energy view of love. The youthful journey of first love is about to set off, what kind of sparks will they collide, and what kind of encounters will they germinate in their hearts? Looking forward to the broadcast of Youku’s “I Haven’t Been in Love” to answer the audience one by one.