Home » The Lancia Ypsilon lands at the Tokyo Olympics with Luminosa Bogliolo

The Lancia Ypsilon lands at the Tokyo Olympics with Luminosa Bogliolo

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TURIN – One at the starting blocks partnership in the name of elegance, talent and “Made in Italy”. Luminosa Bogliolo, four times Italian champion on 100 meters hurdles, is in fact the new brand ambassador of Lancia, just on the eve of the competitions in Japan with the national athletics team. At his side the Lancia Ypsilon which, for 35 years and with 3 million units sold, is the most popular city car for women.

Bright Bogliolo with Luca Napolitano, CEO of Lancia

“Lancia Ypsilon has always been a point of reference for the female universe, so much so that in Italy women represent 62% of those who choose it – says Luca Napolitano, CEO of the Lancia brand -. With Luminosa Bogliolo, we intend to promote an all-Italian sporting excellence, ready to face new challenges, exactly as happens today for our brand. Different stories, united by shared values: passion, elegance, Italian style and new “obstacles” to be faced with preparation, determination and talent. The obstacle course is the result of the balance between style, speed and elegance, characteristics that have belonged to our brand and our cars since 1906 ”.

Bright, 26 years old, she arrived in athletics after numerous experiences in other disciplines, but she definitely forged ahead: Italian champion for 4 consecutive years on the 100 meters hurdles, gold medal at the 2018 Mediterranean Games, gold medal at the Universiade and the European Cup in 2019, Athlete of the Year 2020 for FIDAL (Italian Athletics Federation) and gold medal at the Diamond League, silver medal at the 2021 European Championships and 10 times in the blue jersey to represent the ‘Italy in international competitions.

At his side is the Lancia Ypsilon, the only true “fashion city car” sold in more than three million units, in over 35 years of life, mostly to women attracted by its sleek lines who never go out of fashion and know always stay current. As was the case recently for the latest addition, the Ypsilon Hybrid EcoChic, equipped with the 1 liter 70 HP 3-cylinder Firefly petrol engine, combined with a 12 volt BSG (Belt Integrated Starter Generator) electric motor with a battery. lithium which allows to reduce consumption and CO emissions2. After all, Lancia aims to build a better world, in which technology is at the service of the environment and where beauty is the real engine of change.

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