In addition to its own barbershops, the brand is present with its grooming products in more than 300 retailers, of which 200 in Italy and 100 in Europe (Germany, Poland, United Kingdom and Portugal the main markets) including niche perfumeries, barbers and hairdressers. . Furthermore, to address the crisis, the brand has implemented investments in digital and training, an activity that for now has moved from the spaces of the Bullfrog Barber Academy in Milan to the online, dedicated both to its own network and to independent barbers.
During 2020, for example, a free e-book was made available to all Italian barbers, written together with Dr. Ferdinando Mario Bianchi of theHumanitas hospital of Milan, with guidelines and ideas for reflections useful for the safe reopening of their barbershops.
“At the beginning of the pandemic, we structured a series of services to help the business and the community. First of all, we have advanced all the integration funds for our employees and for the whole of 2020 we have offered ours services for free to doctors and nurses in all our stores, exceeding 3,000 subscriptions. Our e-commerce has also adapted to the new context, offering the possibility to pay for their purchases in 3 installments without interest, a condition also available for B2B customers who use our platform »adds Brida.
Central sustainability
Finally, Bullfrog pays great attention to environmental protection: for several years the brand has activated a process to make more and more sustainable its products, for example by preferring easily recyclable aluminum and glass bottles and replacing much of the plastic with recycled plastic. On the formulation front, an important goal was achieved with the launch of Oliocento, the first Bullfrog product of 100% natural origin.
More and more products natural, therefore, transparency and green commitment, work on the territory but also greater integration between digital and physical sales channels, pre-booking services to manage reservations, prepaid cards and urban delivery through partners such as Cosaporto, the quality delivery with which Bullfrog now it is present in Milan and soon in other cities, they are the ingredients to face the future openly, with a well-groomed beard and mustache, despite the closures, despite the difficulties.