ROME – The fifth edition of the National Conference on Sharing Mobility offers the opportunity to analyze the great change taking place in the mobility sector that has been enriched with new forms of travel. The number of operators offering an ever greater quantity of services is also growing, crowning an increasingly rich offer of new solutions. And on how to rethink city models in light of the paradigms of the new mobility, Deloitte carried out a study conducted through an opinion poll in collaboration with Marketing Problem Solving. According to the research, 62% of citizens would purchase mobility solutions from non-traditional operators such as technology service companies, insurance companies and utilities. A choice, for two out of three citizens, driven by the possible economic advantage, but with an increase in the importance of the flexibility of the offer (40%), the level of assistance in case of problems (36%) and the guarantee offered by the brand of the operator (31%). The report also highlights the attention to sustainability, with 89% of citizens considering the pollution of the vehicle when choosing a mobility solution, while three out of four Italians say they evaluate an electric or hybrid alternative at the time of ” purchase of a new car, a percentage that rises to 83% in the 18 to 34 age group. In contrast to the decrease in the environmental impact (72% of the interviewees), according to the Deloitte study, the obstacle remains of an excessively high cost of electrified vehicles (57% of the sample) and concerns related to refueling with 53% worried from the shortcomings of the charging network, 42% from limited autonomy and 41% from refueling times that are too long.
It should also be noted that 81% of the interviewees declared that the orientation towards switching to electricity would be greater if access to charging infrastructures became easier. “In this context – explained Luigi Onorato, senior partner of Monitor Deloitte – we cannot think of evolving mobility without a contextual evolution of city models, considering that, for more than 3 out of 4 citizens, about 80% of travel takes place within the urban context and over 60% are not satisfied with the mobility in their city “. According to Deloitte, one possible way to evolve our cities is represented by the “15 Minutes City”, a model of city where services are accessible within 15 minutes on foot or by bike. “A new mobility model requires new infrastructures – added Onorato – and the Deloitte study highlights how for citizens the improvement of public transport (79%), the construction of multimodal hubs (68%) and the construction of new cycle paths ( 58%) would allow a reduction in the use of private cars. In improving public transport, we must also not forget the legacy of the pandemic situation: in fact, 7 out of 10 citizens declare that, even once the pandemic is over, they will be less willing to use public transport if excessively crowded “. (maurilio rigo)