The movie box office exceeded 100 million yuan for 3 consecutive days, and the classic IP “Jurassic” led the market to recover jqknews

The movie box office broke 100 million for 3 consecutive days, and the classic IP “Jurassic” led the market to pick up

Author: Ge Yiting

　　[ 上映第4天，《侏罗纪世界3》票房突破3.8亿，好莱坞传统IP对中国内地观众的吸引力依旧。 ]

On the fourth day of its release, the Hollywood blockbuster “Jurassic World 3″ exceeded 380 million at the box office, surpassing “Bad Guys” to temporarily top the box-office list of imported films this year. Since its premiere on June 10, “Jurassic World 3″ has driven the film market’s daily box office to exceed 100 million yuan for three consecutive days. This is also since February 26, after 103 days, the single-day box office of the film market once again exceeded 100 million.

Since June, the operating rate of theaters nationwide has gradually increased. According to the statistics of Lighthouse Professional Edition, on June 11, the total number of operating theaters nationwide reached 10,084, an increase of 45 from the previous day, and the operating rate reached 83.3%. However, due to repeated epidemics, the operating rate of theaters may fluctuate. As one of the most important ticket warehouse cities, all theaters in Shanghai have not yet opened for business.

The box office performance of “Jurassic World 3″ has brought confidence to the film market, which at least proves that the audience’s willingness to watch the movie has not disappeared. As an entertainment method with social attributes and a sense of ritual, watching movies is still the mainstream consumption choice of people. At the same time, it can also be seen that “Jurassic World 3″ is currently the first choice for audiences to watch movies, with an average daily schedule accounting for more than 50%, and the box office accounting for nearly 90%. ” “Project Genius” and other currently-released films can only share the remaining 10% of the box office.

The situation of the film market is still severe. To return to a healthy and orderly operation track, it still needs sufficient and high-quality film source supply and stable external environment support. Otherwise, the recovery brought by the “rescue” of one or two Big Macs may only be short-lived.

The influence of traditional Hollywood IP

Since the beginning of this year, many Hollywood blockbusters have failed in the Chinese market. In addition to “Jurassic World 3″ and “Bad Guys”, the box office of many blockbusters including “Fantastic Beasts: Dumbledore’s Mystery”, “The New Batman” and “Moonfall” has not exceeded 200 million. Fluctuations in the epidemic, the quality of the film itself, IP popularity, and audience awareness all affect the film’s box office performance.

However, judging from the box office data over the years, some traditional Hollywood IPs are still attractive to mainland Chinese audiences. For example, the “Fast and Furious” series, “Mission Impossible” series, and “Jurassic” series, since the series of films were first introduced to mainland China, the box office performance has been stable or increasing.

In 1993, adapted from the novel of the same name by author Michael Crichton, the sci-fi adventure film “Jurassic Park” directed by Steven Spielberg became a worldwide hit, reaching nearly $1.1 billion at the box office. The extinct prehistoric beast was resurrected on the screen, bringing visual shock and spectacle experience to the audience, setting off a wave of monster-type special effects blockbusters. “Jurassic Park” held the world‘s highest-grossing record until the release of “Titanic” in 1997. It is also one of the Hollywood blockbusters that Chinese audiences are exposed to earlier and enjoys high recognition and influence.

The “Jurassic” series has a total of six so far. In the past three decades, this IP has generated more than 5 billion US dollars at the global box office. In 2015 and 2018, “Jurassic World” and “Jurassic World 2″, which were introduced to mainland China, received 1.418 billion yuan and 1.695 billion yuan at the box office, both ranking among the topChinese filmTop 10 in the market’s annual box office.

“Jurassic World 3″, directed by Colin Trevorrow and starring Chris Pratt, tells the story of dinosaurs hunting and living together with humans around the world. As the final chapter of the series, with emotional blessings and strong entertainment, coupled with the lack of new film supply since the epidemic, “Jurassic World 3″ has become the driving force for audiences to enter the theater. However, the film’s reputation is flat, lower than the previous work. The IMDB score is 6 points, the Rotten Tomatoes freshness is 31%, and the Douban score is 6.4.

Some viewers believe that, as the end of the series, the film is like a hodgepodge, with Jurassic worldview and locust crisis mixed, the narrative perspective is relatively chaotic, the special effects technology has improved, the audio-visual can still shock the senses, but the story is a bit sloppy, The rhythm is slow. For this long-lost Hollywood visual effects blockbuster, the audience still gave more enthusiasm to the dinosaur world, and the box office performed well. However, compared with the previous work, which broke 200 million on the first day of release, the box office performance of the final chapter was slightly lower. According to the forecast of Maoyan Professional Edition, the total domestic box office of “Jurassic World 3″ is about 866 million.

The film market needs more supply

“Big Mac” occupies the film market, and small and medium-sized films survive in the cracks. As of 17:00 on June 12, the imported film “Project Genius”, which was released on the same day as “Jurassic World 3″, had a cumulative box office of 4.93 million, less than a fraction of the former.

This suspenseful crime film starring “Harry Potter” actor Daniel Radcliffe will be released in the UK in March 2020. This time, it will be introduced to mainland China by way of film approval. Zhang Jin, CEO of Fang Zhuoran Films, who helped promote the film, admitted to Yicai that the epidemic had a great impact on the film’s release: “The original target was probably 50 million to 80 million box office when I bought the film, but now it is definitely expected to be significantly lower.”

Zhang Jin revealed that the schedule of “The Genius Project” was determined more than a month ago, and the initial strategy was to release it when the epidemic began to improve: “We think June should be almost the same, so we want to catch the first wave. But in fact, it is not Not at the best time. For such imported films, Shanghai will be a big ticket warehouse, and it is unexpected that Shanghai cinemas have not yet opened for business.”

Now it seems that “Project Genius” has caught up with a worse situation: “The epidemic has not really improved greatly, and the situation in Beijing has become serious again, and on the same day as “Jurassic World 3″, there is still a certain degree of overall Pressure.” Due to the epidemic, the audience’s enthusiasm for watching movies has also been affected. In the past, audiences who were willing to watch two movies in a period of time may now only watch one first choice and it will end. The diversification of the entire market is similar to that before the epidemic. There are some regressions, and the type is relatively simple: “In this period, the first choice of most audiences must be “Jurassic World 3″. As long as there is no major problem with word of mouth, it is basically a take-all for young and old.”

The decline in the audience’s enthusiasm for watching movies is actually a chain reaction of the film industry caused by the epidemic: “The long-term closure of theaters will affect the audience’s viewing habits. The closure of movie theaters and the distance of audiences will lead to insufficient supply of high-quality works. It can be seen that the frequency of domestic new films has actually been declining. It is difficult to set the schedule of imported films, and domestic films are not released. This is a vicious circle.” Zhang Jin observed that the overseas trend is to slowly return to offline viewing, pure online movies. Fewer and fewer films are being released: “I still hope that this trend will affect the country. As long as there is enough supply of high-quality works, it will slowly get better.”

In terms of the global film market, taking North America as an example, major film makers have adjusted their distribution strategies, and high-cost productions will no longer choose simultaneous distribution in theaters. The North American box office of “Jurassic World 3″, which was released on June 10 in mainland China, has exceeded 143 million US dollars, and the global box office has exceeded 389 million US dollars. “Top Gun 2”, which was released on May 27, has exceeded 747 million US dollars at the global box office and 393 million US dollars at the North American box office. Subsequently, many highly anticipated films such as “Thor 4: Love and Thunder”, “Light Years” and “Minions with Big Eyes: The Prequel of Despicable Me” will all be released in the summer.

In Zhang Jin’s view, it must be a good thing for a movie like “Jurassic World 3″ to drive the audience into the cinema: “For the industry, I am afraid that the audience will gradually stop going to the cinema.” But relying on one or two blockbusters It may not be so absolute to drive the entire film industry to warm up: “In terms of the external environment, it is very important that the epidemic can be controlled. In addition, the entire film market must develop healthily, diversify, and continue to create new works. , or introduce some new elements, new types from overseas. Otherwise, you will be malnourished and you will get sick.”

The Dragon Boat Festival that just passed only received 179 million box office, which is the lowest box office in the past six years except for 2020. The release of “Jurassic World 3″ has opened up a good situation for the summer season. According to Lighthouse Professional Edition, as of 12:00 on June 12, the box office this summer has exceeded 700 million. According to public information, about 40 films will be released in the summer, with a variety of types. At present, the most popular films include the realistic film “Life Events”, the youth film “Friends of the Week”, the crime suspense film “Detective War”, the disaster film “Shocking Rescue”, and the fantasy comedy “Mozart in Outer Space”. , the cartoon “New God List: Yang Jian”, etc., are expected to meet the viewing needs of audiences from different circles, and promote the film market to return to the track of healthy development.

Responsible editor: Wang Maohua