ROME – There is the urban redevelopment project of the Levante Waterfront designed by architect Renzo Piano behind the relaunch of the Genoa International Boat Show which, on the occasion of the 62nd edition (from 22 to 27 September next), will see in the new quay ” F ”the presence of three main players in the nautical world: Ferretti, Sanlorenzo, Azimut. The structure, 72 meters long and with a draft of 5.5 meters, will house ten yachts up to 28 meters in length compared to the current maximum of 24 meters and represents the first intervention worth 1.5 million euros of an ambitious plan of relaunch. The operation is part of the 8.3 million euro investment announced by Porto Antico di Genova Spa by the beginning of 2025 to change the face of the “Marina Fiera Genova”, a historic dockyard with 400 berths (to which another 313 will be added of the Levante Waterfront). Meanwhile, the boat show is preparing to become the reference point for the industry of the sector and has begun its path of approach starting from the United States which permanently represent the first market for Italian yachting in the world, with ten years of double growth. figure. Italian yachting has its place of records in the American market and in 2021 it recorded a turnover of around 500 million dollars, while 2022 is already up 102% over the same period last year. A result achieved because the Italian pleasure boating industry is the quintessence of “made in Italy” with boats built in the name of high tech, design, materials, performance, innovation, style and creativity.
Thus, the prestigious Yacht Club of New York, in Manhattan, welcomed for the first time in the USA the presentation of the Genoa International Boat Show. And when Marco Segato, CEO of Sanlorenzo Americas, the Ligurian company world leader in super yachts, presented the company’s video, the images left the American audience stunned: dynamic lines, modern furnishings, enveloping elegance on masterpieces from 24 to 70 meters long. “They are floating villas”, Segato defined them, recalling the growth of the company. Sanlorenzo builds 65 super yachts a year, a record number and many customers are Americans, especially from the east coast. “The nautical sector is a sector that moves more than six billion euros a year – recalled Stefano Pagani Isnardi, the director of the Confindustria nautica studies office – and that already in March this year the export of Italian yachts reached $ 3.5 billion. The first importer of Made in Italy is the USA. The three leaders in the super yacht sector are Italian: Sanlorenzo, Ferretti Group and Azimut Benetti ”. Names that have made Italy an excellence in the sector supported by companies such as Mangusta, Baglietto, Codecasa, Zar Formenti, just to name a few other examples. In short, with the next edition of the boat show, Genoa is a candidate for the role of the world capital of boating, with the aim of beating the numbers of 2021, when there were over ninety thousand visitors, and an eye on sustainability even at sea.